2010 Conference Schedule
Welcome to Building Business Capability 2010. Our comprehensive Conference schedule features five information packed days filled with insightful keynote presentations, tutorials, seminars, our ever popular vendor expo and much more! Our complete schedule is shown below. Be sure to check back regularly as this schedule is constantly being updated.
Sunday, October 17, 2010 | Pre-Conference Tutorials
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1:00 pm
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6:00 pm
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Registration Open
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2:30 pm
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5:30 pm
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Pre-Conference Tutorial - Half Day
Business Rules from A - Z: What You Need to Know
Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC and Executive Editor, Business Rules Journal
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Pre-Conference Tutorial - Half Day
Assessing and Improving Your BA Practices
Kathleen Barret, President and Chief Executive Officer, IIBA®
Angela Wick, CBAP, PMP, Chair, BA Competency Model Committee, IIBA®
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Pre-Conference Tutorial - Half Day
The Lifecycle of a Business Process
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
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Monday, October 18, 2010 | Pre-Conference Tutorials
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8:00 am
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7:00 pm
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Registration Open
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8:00 am
to
9:00 am
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Continental Breakfast
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9:00 am
to
12:00 pm
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Pre-Conference Tutorial - Half Day
Capturing Business Rules - From Facilitated Sessions, From Great Big Book and from Application Code
Gladys S.W. Lam, Co-Founder & Principal, Business Rule Solutions, LLC and Publisher, BRCommunity.com
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Pre-Conference Tutorial - Full Day
Driving Enterprise Decisions with Business Analytics and Business Rules
James Taylor, CEO, Decision Management Solutions
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Pre-Conference Tutorial - Full Day
Business Analysis Today - Helping Business Do Business Better
Julian Sammy, Head of New Media, IIBA®
Kevin Brennan, CBAP, PMP, V.P. Professional Development, IIBA®
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Pre-Conference Tutorial - Half Day
The ABC's of Modeling a Business Process Architecture
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
Paul Harmon, Executive Editor, BPTrends
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Pre-Conference Tutorial - Half Day
The BPM Technology Landscape
Sandy Kemsley, BPM Analyst and System Architect, Kemsley Design
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12:00 pm
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1:30 pm
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Lunch
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1:30 pm
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4:30 pm
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Pre-Conference Tutorial - Half Day
Modeling and Managing Business Rules Using Decision Tables
Jan Vanthienen, Professor in Business Information Systems, K.U. Leuven
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Pre-Conference Tutorial - Half Day
Building a Better Business Rule: SBVR in Practice
Keri Anderson Healy, Editor, BRCommunity.com
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Pre-Conference Tutorial - Full Day
Driving Enterprise Decisions with Business Analytics and Business Rules
James Taylor, CEO, Decision Management Solutions
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Pre-Conference Tutorial - Full Day
Business Analysis Today - Helping Business Do Business Better
Julian Sammy, Head of New Media, IIBA®
Kevin Brennan, CBAP, PMP, V.P. Professional Development, IIBA®
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Pre-Conference Tutorial - Half Day
The XYZ's of Process Modeling - Process Scoping, Analysis and Design
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
Paul Harmon, Executive Editor, BPTrends
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Pre-Conference Tutorial - Half Day
Business Process, Rules and Tools
Kathy Long, President, Innovative Process Consulting, Inc.
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Tuesday, October 19, 2010 | Conference Schedule (Day 1)
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7:30 am
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7:30 pm
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Registration Open
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7:30 am
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8:45 am
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Continental Breakfast in Exhibit Hall
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8:45 am
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9:00 am
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General Session
Conference Welcome / Opening Remarks
Gladys S.W. Lam, Co-Founder & Principal, Business Rule Solutions, LLC and Publisher, BRCommunity.com
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9:00 am
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10:00 am
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Keynote
Convergence: Building Business Capability
Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC and Executive Editor, Business Rules Journal
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
Kathleen Barret, President and Chief Executive Officer, IIBA®
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10:00 am
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10:25 am
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Break in Exhibit Hall
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Track Name
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Managing Decisions
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Organizing & Deploying Business Rules
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Capturing Business Rules
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Business Analysis Forum
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BPM as an Analysis Methodology
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BPM as an Implementation Platform
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BPM as a Management Discipline
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10:25 am
to
11:25 am
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Presentation
Managing Business Rules as a Corporate Asset
Emily Allis-Springer, Business Architect, UNUM
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To Be Announced
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Presentation
Business Process, Data, Rules: Separate But Connected
Kimberly Thurow, Business Rules Practitioner, Principal Financial Group
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Presentation
From Deep Freeze to Defrost: Taking a Mid-Life Career Crisis to the Next Level of Your Business Analysis Career!
Bob Prentiss, Client Solutions Director - Business Analysis, Watermark Learning
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Team Effectiveness for Business Analysis and Process Initiatives
Vince Arecchi, Consultant, Time To Change
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Presentation
Redesigning an Organization Through a BPM Lens at Chevron
Wade Wallinger, General Manager, Value Chain Optimization Center of Excellence, Chevron
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Presentation
Delivering Business Agility through BPM and SOA
Eric Herness, Distinguished Engineer, IBM
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11:25 am
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11:30 am
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Room Change
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11:30 am
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12:30 pm
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Presentation
Modernizing Legacy Systems and Making Better Business Decisions with Business Rule Technology
Leslie Blumenfeld, Director of Application Development, Fortegra Financial
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Joint Business Analysis Forum & Business Rules Forum Session
Presentation
The Top 10 Mistakes Business Analysts Make in Capturing Business Rules
Gladys S.W. Lam, Co-Founder & Principal, Business Rule Solutions, LLC and Publisher, BRCommunity.com
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Presentation
Nonfunctional Requirements: Forgotten, Neglected, Misunderstood
Ellen Gottesdiener, Principal Consultant, EBG Consulting, Inc.
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Panel Discussion
The Present and Future of Business Process Modeling Standards: A Panel Discussion
Moderator: Fred Cummins, Consultant, HP Fellow, retired, HP
Michael zur Muehlen, Associate Professor, Stevens Institute of Technology
Henk de Man, Cordys, Research Director
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Panel Discussion
OMG Implementation Award Winners Panel: BPM/SOA Success Stories: Business Agility and Process Optimization enabled by BPM and SOA
Moderator: Dr. Richard Soley, Ph.D., Chairman and Chief Executive Officer, OMG
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Collaborative Exchange
Collaborative Exchange - How Can We Get Executive Commitment to BPM?
Facilitator: Artie (Arjit) Mahal, Sr. Consultant, BPTrends Associates
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12:30 pm
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2:00 pm
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Attendee Networking Lunch
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2:00 pm
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3:00 pm
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Collaborative Exchange
You Have a BRMS, Now What?
Carole-Ann Matignon, President & CEO, Sparkling Logic, Inc.
Carlos Serrano-Morales, CTO, Sparkling Logic, Inc.
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Presentation
Achieving Business Agility Through an Enterprise Rules Reference Architecture
Kathleen A. Barrett, Senior Tech Lead, The Hartford
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Joint Business Analysis Forum & Business Rules Forum Session
Presentation
Use Cases Don’t Write Themselves ... or Do They?
Beth Myers, Senior Process Analyst, Blue Cross Blue Shield of Minnesota
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Presentation
The Value of a BA in New Market Entry
Norbert Gehrke, Vice President, Goldman, Sachs & Co.
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Presentation
BPM and Business Ecology
Dr. Richard Soley, Ph.D., Chairman and Chief Executive Officer, OMG
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3:00 pm
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3:05 pm
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Room Change
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3:05 pm
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4:05 pm
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Panel Discussion
Business Rules Vendor Panel
Moderator: Stephen D. Hendrick, Group Vice President, Application Development & Deployment Research, IDC
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Presentation
Mastering the Business Analysis Mentor Relationship
Angie Perris, VP, Client Solutions, B2T Training
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Collaborative Exchange
Collaborative Exchange - Can Your Processes Be too Lean?
Facilitator: Nancy Lee Hutchin, Chief Strategist for Process Improvement, DOT
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Using Process Management at Shell Oil to Transform Global Business Processes
Doug Drolet, Global Process Management Architect, Shell
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Presentation
Managing a Process Improvement Initiative: Key Tips for Project Managers
Gina Abudi, Partner/VP Strategic Solutions, Peak Performance Group, Inc.
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4:05 pm
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4:30 pm
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Break
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4:30 pm
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5:30 pm
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Presentation
Business Rules, the New Decision Model and Agile
Charles Bozonier, Principal Business Analyst, Recreational Equipment, Inc.
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Presentation
Fact Model, Vocabulary & Business Rule Journey, The Great-West Life Journey
Janice Guzzi, Manager, Group Business Technology Operations, Great West Life Assurance Company
Karen Petursdottir, Lead Business Architecture Specialist, Group Business Technology Operations, Great West Life Assurance Company
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Joint Business Analysis Forum & Business Rules Forum Session
Presentation
Understanding the Structure of Your Business Decisions Will Get You High-Quality Business Rules
Silvie Spreeuwenberg , Founder & Director, LibRT
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Presentation
Developing a Mature BA Community of Practice in Your Organisation
Steve Erlank, President, South Africa Chapter, IIBA®
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Panel Discussion
BPM Vendor Panel
Moderator: Paul Harmon, Executive Editor, BPTrends
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5:30 pm
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7:45 pm
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Expo Hall
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Wednesday, October 20, 2010 | Conference Schedule (Day 2)
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8:00 am
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6:00 pm
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Registration Open
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8:00 am
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9:00 am
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Continental Breakfast
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8:00 am
to
9:00 am
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Vendor Labs
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Track Name
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Managing Decisions
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Organizing & Deploying Business Rules
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Capturing Business Rules
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Business Analysis Forum
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BPM as an Analysis Methodology
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BPM as an Implementation Platform
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BPM as a Management Discipline
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9:00 am
to
10:00 am
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Joint Business Analysis Forum, Business Rules Forum & Business Process Forum Session
Keynote
The Process for Rules
Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC and Executive Editor, Business Rules Journal
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Presentation
Business Analyst as the ScrumMaster Increases ROI
Amy Serres, Systems Analyst, Devis, Inc.
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Joint Business Analysis Forum, Business Rules Forum & Business Process Forum Session
Keynote
The Process for Rules
Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC and Executive Editor, Business Rules Journal
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Collaborative Exchange
Collaborative Exchange - How Can We Best Transform our Business Process Models into IT Requirements?
Facilitator: Sandy Kemsley, BPM Analyst and System Architect, Kemsley Design
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Presentation
A Case Study in Evolving Process Thinking Within the Enterprise
Phil Short, Senior Site IT Manager, Mars Canada
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10:00 am
to
10:25 am
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Break
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10:25 am
to
11:25 am
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Presentation
2010: A Business Rules Odyssey – How a Large Retail Organization Charts a New Frontier
Yvonne Hayes, Customer Information Coordination Director, JCPMedia, Inc. / JCPenney Company
Anne Dieter, Project Manager, Customer Information Management, JCPMedia, Inc. / JCPenney Company
Kristen Seer, Senior Consultant, Business Rule Solutions, LLC
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Presentation
A Rules-Driven Effort to Master Product and Pricing Data in SAP (A Case Study)
Jerre McQuinn, Principal Solution Manager, Microsoft
Mike Lockhart, Principal Application Architect, Microsoft
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Joint Business Rules Forum & Business Process Forum Session
Presentation
Process and Rules the 80% Solution for Business Analysis
Kathy Long, President, Innovative Process Consulting, Inc.
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Presentation
Enterprise/Concept Analysis – A Case Study
Janine Andrews, Business Analyst, Telecom NZ
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
The Essence of Lean Six Sigma
Peter Matthijssen, Senior Business Consultant, BiZZdesign
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Joint Business Rules Forum & Business Process Forum Session
Presentation
Process and Rules the 80% Solution for Business Analysis
Kathy Long, President, Innovative Process Consulting, Inc.
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Presentation
Process Based Performance Measurement Systems - An Implementation Framework
Dag Näslund, Associate Professor, Lund University
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11:25 am
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11:30 am
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Room Change
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11:30 am
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12:30 pm
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Presentation
Business Rules - Conception to Implementation - A Large Retail Perspective
Cindy Scullion, Senior Consultant, Business Rule Solutions, LLC
Arijit Das, Principal, Infotrellis
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Presentation
Business Rules: Requirements for Retirements
Mike Freiling, Director, Professional Services, Conceptrics
Kim O'Keefe, MPAS Lead Business Analyst, Maryland State Retirement Agency
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Joint Business Analysis Forum, Business Rules Forum & Business Process Forum Session
Keynote
The Rules for Process
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
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Panel Discussion
Building a BA Career Centre of Excellence
Moderator: Alain Arseneault, VP Marketing and Communication, IIBA®
Christopher Gaffney, Business Analysis Center of Excellence Lead, AXA Equitable
Donna Thomas, IT Sr. Manager Project/ Program Mgnt, AMD
Heather Davidson, Director, Analysis Services, Nationwide Insurance
Mike Sandberg, Director, IT Business Analysis, Novell, Inc.
Mark Jenkins, Associate Director, Business Analysis Center of Excellence, KPMG
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Joint Business Analysis Forum, Business Rules Forum & Business Process Forum Session
Keynote
The Rules for Process
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
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12:30 pm
to
2:00 pm
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Attendee Networking Lunch
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2:00 pm
to
3:00 pm
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Presentation
Business Rules Industry Analyst Presentation
Stephen D. Hendrick, Group Vice President, Application Development & Deployment Research, IDC
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Collaborative Exchange
Collaborative Exchange - Selling the Value of Business Rules
Facilitator: Kelly Karlen, Healthcare Expert / BRS Associate, Business Rule Solutions, LLC
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Presentation
The 5 BA Musts for a COTS Project
Barbara A. Carkenord, CBAP, Co-founder, Chief Curriculum Strategist, B2T Training
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Change Catalyst: What's in Your Toolkit?
Nancy Lee Hutchin, Chief Strategist for Process Improvement, DOT
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Presentation
Social BPM
Sandy Kemsley, BPM Analyst and System Architect, Kemsley Design
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Presentation
BPM Governance Framework
Vitaly Khusidman, Chief Technology Officer, Princeton Blue
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3:00 pm
to
3:05 pm
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Room Change
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3:05 pm
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4:05 pm
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Joint Business Analysis Forum & Business Rules Forum Session
Presentation
For Success, Analyze Business Rules and Data Requirements in Tandem
Mary Gorman, Senior Associate, EBG Consulting
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Presentation
Decoupling the Business Rule Life Cycle from Software Development and Release Life Cycle
Gene Weng, Independent Business Rule Consultant,
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Presentation
CEP, Business Rules Engine, or Process Engine - What are Businesses Choosing
Paul Vincent, CTO, Business Rules and CEP, TIBCO
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Presentation
The Dollars Are in the Details: Measuring the Cost of Requirements
Glenn R. Brûlé, Executive Director of Client Solutions, ESI International
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Panel Discussion
Business Process Practitioner Panel: Leveraging Business Process Management in the Government
Moderator: Nathaniel Palmer, Principal & Chief BPM Strategist, SRA International
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4:05 pm
to
4:30 pm
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Break In Expo Hall
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4:30 pm
to
5:30 pm
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Panel Discussion
Business Rules Practitioner Panel
Moderator: Gladys S.W. Lam, Co-Founder & Principal, Business Rule Solutions, LLC
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Presentation
Effective Risk Management Techniques for Business Analysts
Joseph Lukas, Vice-President, PM Centers USA LLC
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Collaborative Exchange
Collaborative Exchange - What is the Right Mix of Process and Project Management?
Facilitator: Gina Abudi, Partner/VP Strategic Solutions, Peak Performance Group, Inc.
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Leveraging a Business Process Framework to Build a Component Business Model at Compassion International
Chuck Boudreau, Enterprise Business Architect, Compassion International
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Presentation
Harvesting Process Knowledge to Manage Portfolio Changes
Darryl Sabo, Business Architect, Business Transformation Architects Inc.
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Thursday, October 21, 2010 | Conference Schedule (Day 3)
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8:00 am
to
4:00 pm
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Registration Open
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8:00 am
to
9:00 am
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Continental Breakfast
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8:00 am
to
9:00 am
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Early Bird Sessions
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Session
Developing Large Scale Intelligent Checklists
William A. Zemlak, CEO, General Intelletics LLC
Dr. Jacob Feldman, Founder / CTO, OpenRules, Inc.
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Session
What is Open Source Software and why it's Important for Rules?
Mark Proctor, JBoss Rules Lead, Red Hat, Inc.
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Session
Business Vocabulary, Rules and Process - How to Develop an Integrated Business Model
Dr. Juergen Pitschke, Founder and Managing Director, BCS
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Collaborative Exchange
Business Analysis Collaborative Exchange
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Session
To Be Announced
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Session
To Be Announced
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Session
To Be Announced
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Track Name
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Managing Decisions
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Organizing & Deploying Business Rules
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Capturing Business Rules
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Business Analysis Forum
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BPM as an Analysis Methodology
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BPM as an Implementation Platform
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BPM as a Management Discipline
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9:00 am
to
10:00 am
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Joint Business Analysis Forum & Business Rules Forum Session
World Congress on Decision Tables [WCDT]
1st World Congress on Decision Tables (WCDT 2010): Decision Table Anatomy
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Presentation
Business Rules in Master Data Management
Malcolm Chisholm, , Master Data Consulting
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Joint Business Rules Forum & Business Process Forum Session
Keynote
Decisions Have 3 B's
James Taylor, CEO, Decision Management Solutions
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Presentation
Achieving Project Results: Guiding the PM and BA to a Successful Partnership
Elizabeth Larson, Co-Principal, Watermark Learning
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Joint Business Rules Forum & Business Process Forum Session
Keynote
Decisions Have 3 B's
James Taylor, CEO, Decision Management Solutions
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Collaborative Exchange
Collaborative Exchange - What are the Best Technologies to Implement BPM Solutions?
Facilitator: Peter O'Donoghue, Principal, Computer Sciences Corporation
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Presentation
Getting the Process of BPMS Right: The Need for an Implementation Methodology
Salman Akhtar, Co-Founder, Techlogix
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10:00 am
to
10:05 am
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Room Change
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10:05 am
to
11:05 am
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World Congress on Decision Tables [WCDT]
1st World Congress on Decision Tables (WCDT 2010): Decision Tables in Rulebook Management
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Automating Business Rules - How Do You Know If Someone Can Sell a Product?
Dan Hlavac, Business Analyst/Architect, State Farm Insurance
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Business Rule Standards
Rule Interchange and the Semantic Web
Christian de Sainte Marie, Program Manager, IBM
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Presentation
Agile Extension to the BABOK® Guide
Kevin Brennan, CBAP, PMP, V.P. Professional Development, IIBA®
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Presentation
Build Process Skills Up And Down Your Organization To Scale Transformation
Connie Moore, Vice President, Research Director, Forrester Research
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Presentation
Testing Business and Process Requirements
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Presentation
Making Things Simpler: How Primitives Help integrate BPM and Enterprise Architecture
Michael zur Muehlen, Associate Professor, Stevens Institute of Technology
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11:05 am
to
11:20 am
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Break
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11:20 am
to
12:20 pm
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World Congress on Decision Tables [WCDT]
1st World Congress on Decision Tables (WCDT 2010): Decision Tables and Business Processes
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Joint Business Rules Forum & Business Process Forum Session
Presentation
Getting Case Management Right: Considering the Relationship Between Process and Rules Anew
Peter O'Donoghue, Principal, Computer Sciences Corporation
Terry Moriarty, President, Inastrol
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Business Rule Standards
Business Rules Standards: Landscape
John Hall, Principal, Model Systems
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Presentation
Requirements Elicitation - Using Multiple Methods to Improve Understanding and Deliver Detail JIT
LaRoy B. Page, Business Systems Analyst, American Express
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Joint Business Rules Forum & Business Process Forum Session
Presentation
Getting Case Management Right: Considering the Relationship Between Process and Rules Anew
Peter O'Donoghue, Principal, Computer Sciences Corporation
Terry Moriarty, President, Inastrol
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Presentation
Transforming Financial Services with Business Process Management: The Story of Rabo AgriFinance
Gary Funk, Vice President of Business Operations, Rabo AgriFinance
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
A Framework for Enabling Business Agility
Jeanette Lynch, AVP, Mgr. Strategic Quality, Wells Fargo Advisors
Mark Mahan, Quality Process Analyst, Wells Fargo Advisors
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12:20 pm
to
1:40 pm
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Attendee Box Lunch
Panel Session: Rules on the Web – Where are We Now?
Moderator: John Hall, Principal, Model Systems
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Attendee Box Lunch
Introduction to the Certification of Competency in Business Analysis™ (CCBA™)
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Attendee Box Lunch
Process Says NO
Moderator: Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
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1:40 pm
to
2:40 pm
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World Congress on Decision Tables [WCDT]
1st World Congress on Decision Tables (WCDT 2010): Decision Table Cases
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Presentation
"Can We Have a Report That ...": Successful Communication During Business Rule Projects
Giovanni Diviacchi, Business Analyst, Fannie Mae
Karen Wolthuis, Product Development Manager, Fannie Mae
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Business Rule Standards
Panel Session: Business Rules - Impact on Broader Industry Standards
Moderator: Robert Golan, Founder, DBmind Technologies
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Presentation
Enterprise Business Analysis
Jason Questor, Founding Partner and EVP Learning Systems, Achieveblue Corporation
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Joint Business Analysis Forum & Business Process Forum Session
Presentation
Facilitating Process Improvement: Method & Tools for Process and Business Analysts
Artie (Arjit) Mahal, Sr. Consultant, BPTrends Associates
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Presentation
To Be Announced
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Collaborative Exchange
Collaborative Exchange - After 20 Years of BPM Methodologies What Works Best?
Facilitator: Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
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2:40 pm
to
2:45 pm
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Room Change
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2:45 pm
to
3:45 pm
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World Congress on Decision Tables [WCDT]
1st World Congress on Decision Tables (WCDT 2010): Tools & Methods
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Joint Business Rules Forum, Business Process Forum, & Business Analysis Forum Session
Panel Discussion
Emerging Trends Panel Discussion
Moderator: Kristen Seer, Senior Consultant, Business Rule Solutions, LLC
Kathleen Barret, President and Chief Executive Officer, IIBA®
Kevin Brennan, CBAP, PMP, V.P. Professional Development, IIBA®
Roger Burlton, Founder, BPTrends Associates / Process Renewal Group
Paul Harmon, Executive Editor, BPTrends
Gladys S.W. Lam, Co-Founder & Principal, Business Rule Solutions, LLC and Publisher, BRCommunity.com
Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC and Executive Editor, Business Rules Journal
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Friday, October 22, 2010 | Post-Conference Seminars
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