NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

8:00 am – 8:50 am | Presentation | Room: Florentine I & II

Secrets to Asking Great Questions

Presented by: Joe Goss


A business analyst asking a great question is often the start of a valuable conversation, an innovative idea, or a transformative project. Indeed, it could be argued that no great answers can come from anything but a great question. There is no doubt about the importance of such questions, but how do we create these foundations to success? This session will help you model great questions - humble, wicked, and mindful, to name a few. The presentation covers the conditions that must exist for great questions, many examples of great questions in context, and guidance for development of great questions. Attendees will also work in small groups to develop great questions in response to a challenging scenario.

What Attendees Will Learn:

  • Understand the environmental, contextual, and personal prerequisites for great question
  • Discover practical and insightful examples of questions to “unstick” teams
  • Learn questions to ask yourself to advance team member capabilities and project outcomes


 Joe Goss

Joe Goss

Senior Business Analyst
University of Wisconsin Madison

Joe Goss is a Senior Business Analyst and Project Manager at the University of Wisconsin-Madison Division of Information Technology (DoIT). He also teaches business analysis for the Center for Professional and Executive Development at UW Madison and for the Division of Continuing Studies at UW Milwaukee.

Joe’s 35-year background includes significant work in providing solutions to public and private organizations, including accounting, education, manufacturing, retail, law enforcement, public health, and natural resources. He serves as a trusted pathfinder, helping teams to identify the problem they face, to imagine a better future, and to find an appropriate pathway to that future.

Joe's 2016 Presentations:

  1. Secrets to Asking Great Questions
    Thursday, November 3, 2016 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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