NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

8:00 am – 8:50 am | Presentation | Room: Pompeian III & IV

The Business Analysis Value Proposition Best Practices: True Tales from the Field

Presented by: Marlene Barker


In this complex rapidly changing world, it is becoming vital that each business analysis practitioner is clear about and can effectively articulate their value proposition. The value proposition is the number one thing that determines whether your client or your company will bother to include your contribution to the solution of their problems and opportunities. Join this interactive session to gain insight into a topic which is absolutely essential for the business analysis practitioner to master.

What Attendee Will Learn:

  • Learn what tools will help you develop your value proposition
  • Learn what works and does not work when creating a value proposition
  • Learn the key components and how to build an effective value proposition


 Marlene Barker

Marlene Barker, B.Sc.

Practice Lead & Senior Consultant
Veris Inc.

Marlene Barker, B.Sc. is Practice Lead and Senior Consultant at Veris Inc. a value and results-based consulting firm. Marlene is the current IIBA® Regional Director, Americas West and Past President, Calgary IIBA® Chapter. Prior to becoming President, Marlene held the role of VP, Corporate Development and various other volunteer positions. She holds the Prosci Change Management Certification, is member of International Society of Performance Improvement, instructs at the University of Calgary, sits on the BA Advisory Committee at Mount Royal University and presents at various professional conferences in Canada and the United States. Marlene loves to travel and enjoys international home exchanges.

Marlene's 2016 Presentations:

  1. Business Modeling for Strategic Business Analysis: A Proven Framework for High Impact Results
    Tuesday, November 1, 2016 (9:00 am – 12:00 pm)
  2. The Business Analysis Value Proposition Best Practices: True Tales from the Field
    Thursday, November 3, 2016 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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