NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

3:20 pm – 4:20 pm | Presentation | Room: Forum 3-5

Using Innovation to Drive Cultural Changes

Presented by: Hans Eckman


For most companies, “Innovation” means process improvement or new product development.  For SunTrust Bank, Innovation Programs aims to change the culture and enable for all kinds of innovation to happen in every corner of the company. The team delivers a series of innovation contests, grassroots change programs, and cultural exposure efforts to help people see the possibilities.  The team is small circus of senior banking and IT leaders combined with the buzzing talent of college interns and recent graduates who create change at a blistering pace and astonishingly low costs.  In this session, we’ll lead a discussion on why this model has been successful, examples of the efforts we lead, and lessons learned for future approaches.

What Attendees Will Learn:

  • Learn the different approaches to innovation.
  • Discover how modified hack-a-thon and Shark Tank-like challenge programs exposed unrealized talent and exceptional ideas.
  • Examine how Minimum Viable Products and Design Thinking serve as a backdrop for focused workshops.
  • Explore how to harvest Millennial talent and university internships with teams that haven’t learned how to fail.
  • Find ways to inject fun and energy into stagnant teams.


 Hans Eckman

Hans Eckman, GVP

Group VP, Innovation Programs
SunTrust Bank

Hans Eckman provides linchpin leadership and consulting for rapidly evolving companies, with 19 of his over 25+ years’ experience creating workflow and support optimization solutions across diverse industries. Hans is part of the SunTrust Innovation Programs team at SunTrust Bank, where he helps develop disruptive programs and products that drive innovation, process improvement and quality teammate engagement across the enterprise. Hans co-founded the SunTrust Business Analyst Center of Excellence, and has presented internationally at conferences and professional organizations. Visit http://hanseckman.comto view presentation videos and simplification guides.

Hans's 2016 Presentations:

  1. Using Innovation to Drive Cultural Changes
    Thursday, November 3, 2016 (3:20 pm – 4:20 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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