9:00 am – 10:00 am | Presentation | Room: Forum 3-5
The Customer Journey, Digital Transformation, and You
Presented by: Jason Bloomberg
Digital marketers focus on the customer journey -- all the interactions a customer has with a company, from anonymous prospect to new customer to existing customer. As companies become software-driven organizations, these interactions increasingly become digital moments, as customers interact with companies via technology touchpoints.
From the perspective of the business analyst or business process specialist, this laser focus on the customer journey changes the game for understanding customer requirements, as customers are more interested in experiences than applications, digital moments over software-based capabilities.
What Attendees Will Learn:
- Understand the changing nature of the customer journey in the context of business requirements
- Learn how to rethink customer-facing business processes in terms of digital moments
- Gain a deeper understanding of the paradigm-shifting aspects of digital transformation
Jason Bloomberg is the leading industry analyst and globally recognized expert on agile digital transformation. He writes and speaks on how today’s disruptive enterprise technology trends support the digital professional’s business transformation goals.
He writes for Forbes, his biweekly newsletter the Cortex, several contributed blogs, and he helps technology vendors and service providers communicate their digital transformation stories. His latest book is The Agile Architecture Revolution (Wiley, 2013).
Jason's 2016 Presentations:
- The Customer Journey, Digital Transformation, and You
Friday, November 4, 2016 (9:00 am – 10:00 am)