NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Friday, November 4, 2016

10:10 am – 11:10 am | Presentation | Room: Roman I & II

How Improving the BA Practice Increased the Value Delivered at Walmart

Presented by: Laura Maqueda, Federico Garcia


In this session we will review the journey that we went through to professionalize the BA practice in different countries, how we moved from chaos (by wearing multiple hats at the same time and working in too many activities simultaneously) to more organized ways of working (by following IIBA guidelines which helped us identify the activities that bring value to stakeholders). We achieved this by creating a global BA community of practice to share knowledge, experience, strengthen internal/external networking and applying a common training to develop our BA capacity in all countries. We were able to reduce the time spent in analysis in about 45% by professionalizing the BA role which resulted in increased stakeholder satisfaction and improved collaboration.

Learning Objectives:

  • Learn that professionalizing the BA role will result in increased stakeholder satisfaction
  • Understand the value of BA specialization as a mean to self-motivation
  • Demonstrate the impact of global visibility to raise interest


 Laura Maqueda

Laura Maqueda, CBAP

BA Practice Lead LATAM

Laura Maqueda is an accomplished Analyst with a CBAP certification. She completed her undergraduate education in Computer Science and a Master degree in Information Technology Administration. She actually is a resident of Mexico City with a lot of experience working on site in US, Chile, Brazil and Argentina, in different industries like retail, government and consultancy for IT department in end to end projects. She has experience working in Deloitte, Softtek, EDS–HP and Walmart. She has been recognized as BA world Champion in Walmart for promote and standardize BA practice.

Laura's 2016 Presentations:

  1. How Improving the BA Practice Increased the Value Delivered at Walmart
    Friday, November 4, 2016 (10:10 am – 11:10 am)

 Federico  Garcia

Federico Garcia

Senior BA

Federico Garcia is a Sr BA in Softtek with 10 years of professional experience, most of them in Requirements Engineering. He has collaborated in Deloitte as Consultant for TV Azteca implementing Sibel CRM, and with Softtek, participating in different projects with Walmart, Multiva Bank and Mexican Government, in which he has lead the requirements phase and combined his BA skills with other areas of specialization such as Project Management and Development, in order to provide better guidance to the deliver value to the customers. He is also a cofounder of the training Company QCT, specialized in BA training and Agile methodologies.

Federico's 2016 Presentations:

  1. How Improving the BA Practice Increased the Value Delivered at Walmart
    Friday, November 4, 2016 (10:10 am – 11:10 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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