NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Friday, November 4, 2016

11:30 am – 12:30 pm | Presentation | Room: Forum 6-8

Everything Is Mobile In The Age Of The Consumer

Presented by: Jack Cox


Consumerization of technology, driven by modern smart phones, is driving deep and lasting changes in what customers and employees expect from your organization. Customer are too busy to engage with complicated interfaces. The battle for the customer has moved beyond the mind and into the heart. Is your digital presentation to your customers, and employees, winning their hearts, or is it just getting in the way? This presentation covers how those changes are impacting business and how you can respond as an analyst and business architect with a focus on how mobile technologies play into this battle.

What Attendees Will Learn:

  • Learn about best practices for customer experience in mobile apps.
  • Learn about tools for improving your mobile engagement
  • Learn about pitfalls to avoid in mobile apps and sites.


 Jack Cox

Jack Cox

Managing Director
CapTech Consulting

Jack Cox is a software developer, systems architect, and Managing Director at CapTech Consulting, Inc. where he is responsible for the firm’s mobile software practice. Recently he’s been working with Fortune 500 companies to develop innovative mobile apps for customers and employees. Jack is a frequent speaker at professional conferences where he opines on all things mobile. He has been involved in several startups, numerous Fortune 500 companies, wrote a book on iOS development, and holds multiple patents. Jack has a degree in computer science with a minor in systems analysis from Taylor University in Upland Indiana. He currently lives in Richmond, VA with his wife and kids.

Jack's 2016 Presentations:

  1. Everything Is Mobile In The Age Of The Consumer
    Friday, November 4, 2016 (11:30 am – 12:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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