NOVEMBER 5-9, 2018

NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 2, 2016

11:35 am – 12:35 pm | Presentation | Room: Florentine III & IV

Forward Engineering, Reverse Engineering — Know How to Capture your Business Rules

Presented by: Gladys S.W. Lam


Business knowledge is walking out the door.  Employees with deep understanding of your systems or your business rules are retiring.  You need to reverse-engineer your business rules from your applications.  How do you get started? Your current business analysis approach is not producing the results you need, find out how you can fix it by targeting the right kind of business rules in the right way with the right people.

Whether you are forward engineering or reverse engineering, the goal is to engineer excellence in your business capabilities &endash; ones that aree smart, agile and compliant. To achieve that goal you need the right techniques for business rules.

This presentation shows:

  • Six target areas of business rules and how they relate to your organization.
  • Different types of business rules for different types of audiences, projects and deliverables.
  • A step-by-step approach to reverse-engineer business rules from application code.

Event Trail(s)



 Gladys S.W.Lam

Gladys S.W.Lam

Co-Founder & Principal
Business Rule Solutions, LLC

Gladys S.W. Lam is a world-renowned authority on applied business rule and decision techniques. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in business rules and decision analysis. Ms. Lam is co-creator of IPSpeakTM, the BRS methodology. She is Co-Founder of, a vertical community for professionals and home of Business Rules Journal. She co-authored Building Business Solutions: Business Analysis with Business Rules, with Ronald G. Ross, an IIBA® sponsored handbook on business analysis with business rules.

Ms. Lam is widely known for her lively, pragmatic style. Ms. Lam is an internationally recognized expert on business rules and decision techniques. She speaks worldwide at conferences and other professional events. She co-presents interactive online seminars. She is also Executive Director of the Building Business Capability (BBC) Conference, which includes the Business Rules and Decisions Forum and is the official conference of the IIBA®.

Ms. Lam is a world-renowned expert on business project management, having managed numerous projects that focus on the large-scale capture, analysis and management of business rules and decisions. She works comfortably with senior executives providing insights and advice. She advises senior management of large companies on organizational issues and on business solutions to business problems. She is most effective with mentoring and training business analysts worldwide.

Gladys's 2016 Presentations:

  1. Engineering the Business Experience: How Business Rules, Business Processes, and Requirements Can All Work Together
    Tuesday, November 1, 2016 (9:00 am – 12:00 pm)
  2. Forward Engineering, Reverse Engineering — Know How to Capture your Business Rules
    Wednesday, November 2, 2016 (11:35 am – 12:35 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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