NOVEMBER 6-10, 2017 ∙ LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO

Official Conference of the International Institute of Business Analysis

NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO
Official Conference of the
International Institute of Business Analysis 

Agenda

Wednesday, November 2, 2016

11:35 am – 12:35 pm | Presentation | Room: Forum 6-8

Handing Over the Keys to the Castle: Achieve Greater Customer Satisfaction, Loyalty and Growth by Leveraging Business Rules for Self-Service

Presented by: Ben Hammel, Mike Grucella

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Customers have come to expect greater levels of customization and self-service when they conduct business.  From account openings at financial institutions, to license or permit renewals with government agencies, organizations that can’t provide 24/7 access to services risk alienating customers and prospects, while placing business growth and organizational reputation in jeopardy.

This presentation highlights how a Business Rules Management System (BRMS) has been successfully deployed by a State Department of Transportation to allow the agency to provide compliance and workflow rules supporting a credential issuance system. The presentation will highlight the key considerations for deploying a BRMS for meeting legislative and business process compliance, and bridge the gap between the Subject Matter Experts (SME) and technical development teams. Other ways in which a BRMS can be used is to provide greater value to customers, fostering loyalty, satisfaction and generating repeat and referral business through configuration of rules versus compiled code.

Learning Objectives:

  • Educate session attendees about the role that a business rules engine can play in enhancing customer-facing applications with self-service capabilities
  • Address key considerations for implementing self-service functionality
  • Highlight additional ways to leverage a business rules engine to provide greater value to the business and customers

Event Trail(s)

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Speaker(s)

 Ben Hammel

Ben Hammel

Product Line Director, Modernization
Morpho Trust

Mr. Benjamin Hammel is a senior director of enterprise architecture currently engaged as the product line director for the modernization practice at MorphoTrust USA. Mr. Hammel used his 19 years of technical expertise to design and develop the MorphoTrust Complete MVA product lines over the past four years, successfully bringing the product from inception to delivery.


Ben's 2016 Presentations:

  1. Handing Over the Keys to the Castle: Achieve Greater Customer Satisfaction, Loyalty and Growth by Leveraging Business Rules for Self-Service
    Wednesday, November 2, 2016 (11:35 am – 12:35 pm)

 Mike  Grucella

Mike Grucella

Pre-Sales Engineer
InRule

As a Pre-Sales Engineer with InRule Technology, Mike assists prospects through the product evaluation process by presenting features, functionality and benefits of InRule through software demonstrations, prototypes and proofs of concept.


Mike's 2016 Presentations:

  1. Handing Over the Keys to the Castle: Achieve Greater Customer Satisfaction, Loyalty and Growth by Leveraging Business Rules for Self-Service
    Wednesday, November 2, 2016 (11:35 am – 12:35 pm)
Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.

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Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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