11:35 am – 12:35 pm | Presentation | Room: Forum 6-8
Handing Over the Keys to the Castle: Achieve Greater Customer Satisfaction, Loyalty and Growth by Leveraging Business Rules for Self-Service
Customers have come to expect greater levels of customization and self-service when they conduct business. From account openings at financial institutions, to license or permit renewals with government agencies, organizations that canâ€™t provide 24/7 access to services risk alienating customers and prospects, while placing business growth and organizational reputation in jeopardy.
This presentation highlights how a Business Rules Management System (BRMS) has been successfully deployed by a State Department of Transportation to allow the agency to provide compliance and workflow rules supporting a credential issuance system. The presentation will highlight the key considerations for deploying a BRMS for meeting legislative and business process compliance, and bridge the gap between the Subject Matter Experts (SME) and technical development teams. Other ways in which a BRMS can be used is to provide greater value to customers, fostering loyalty, satisfaction and generating repeat and referral business through configuration of rules versus compiled code.
- Educate session attendees about the role that a business rules engine can play in enhancing customer-facing applications with self-service capabilities
- Address key considerations for implementing self-service functionality
- Highlight additional ways to leverage a business rules engine to provide greater value to the business and customers
Product Line Director, Modernization
Mr. Benjamin Hammel is a senior director of enterprise architecture currently engaged as the product line director for the modernization practice at MorphoTrust USA. Mr. Hammel used his 19 years of technical expertise to design and develop the MorphoTrust Complete MVA product lines over the past four years, successfully bringing the product from inception to delivery.
Ben's 2016 Presentations:
- Handing Over the Keys to the Castle: Achieve Greater Customer Satisfaction, Loyalty and Growth by Leveraging Business Rules for Self-Service
Wednesday, November 2, 2016 (11:35 am – 12:35 pm)