NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO

NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO
Official Conference of the
International Institute of Business Analysis 

Martin Sykes

Cambridge Assessment


Martin Sykes

Martin Sykes is the Director of Alignment, Analysis and Architecture at Cambridge Assessment. Established over 150 years ago, Cambridge Assessment operates and manages Cambridge University's three exam boards and carries out leading-edge academic and operational research on assessment in education. Operating in over 160 countries with millions of assessments each year, the IT organisation supports a wide range of mission critical 24/7 information systems. During the last 18 years Martin has been Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.


Martin's 2016 Presentations:

  1. Visual Storytelling for Change Agents
    Tuesday, November 1, 2016 (9:00 am – 12:00 pm)
  2. Physician Heal Thyself: Re-establishing the Analysis and Architecture Function of a Modern IT Organisation
    Thursday, November 3, 2016 (2:10 pm – 3:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.

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