NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO

NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO
Official Conference of the
International Institute of Business Analysis 

Caleb Carroll CUA

UX Designer, Principal Financial Group


Caleb Carroll

Caleb is a User Experience Designer, technology lover, whiteboard enthusiast, and professional question-asker.

Caleb's areas of expertise include:

  • Human-computer interface technologies
  • Human cognition and behaviors
  • Software project execution
  • Understanding complex processes

Caleb believes that successful software has to marry the needs of users with the needs of the business. To create successful software, he believes you must:

  • Lead through user engagement
  • Observe your users
  • Review market research
  • • Iterate through prototypes rapidly
  • Create ridiculous placeholder text (have fun!)
  • Test ideas early with a willingness to fail

Caleb is a Certified Usability Analyst through Human Factors International and has a Graduate Certificate in Human Computer Interaction from Iowa State University.


Caleb's 2016 Presentations:

  1. Delivering Better Business Value through User Experience (UX) Design
    Friday, November 4, 2016 (10:10 am – 11:10 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.

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