NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Monday, November 6, 2017

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Oceana 11 & 12

Design Thinking Bootcamp: Unleash Your Inner Digital Innovator

Presented by: Clay Richardson

Design thinking is now an essential capability for business analysts, enterprise architects, and business process leaders who need to drive fast-paced digital transformation. In this immersive half-day bootcamp, attendees work collaboratively to learn and apply the essential tools of design thinking, rapid prototyping, and lean experimentation.  You will learn about the fundamentals of the design thinking methodology and apply it to real-life challenges.

Learning Objectives:

  • Building empathy for inspiration
  • Ethnographic research methods
  • Better brainstorming techniques
  • Rapid prototyping
  • Experiment design
  • Design techniques for disruptive technologies


 Clay Richardson

Clay Richardson

Chief Excelerator
Digital FastForward

Clay Richardson is Co-Founder & CEO of Digital FastForward, a digital skills accelerator that delivers immersive workshops and consulting on design thinking, digital innovation, and lean startup strategies. Formerly with Forrester Research, Clay led research on the intersection of business process management, customer experience, and digital transformation. He is a frequent keynote speaker at industry events, technology conferences, and customer forums around the world. Clay is a certified facilitator of the Edison Award-winning IDEO ExperienceInnovation methodology, and also serves as an Entrepreneur-In-Residence at The American University Center For Innovation.

Clay's 2017 Presentations:

  1. Design Thinking Bootcamp: Unleash Your Inner Digital Innovator
    Monday, November 6, 2017 (1:30 pm – 4:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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