NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

11:35 am – 12:35 pm | Presentation | Room: Oceana 6

Defining Value: Perspective Is Everything

Presented by: Angela Wick


What is value?  This elusive term has so much meaning that can easily be dismissed. We will explore what value really means and types of value.   We will also look at the present and future of portfolios, programs, projects, products, and requirements at every level of detail that entails increments of value.  Additionally, we will discuss how teams and individuals can use a definition of value to explore, discover, and ultimately deliver and execute on value in everything they do.  Come redefine what value means to your work!

Learning Objectives:

  • Explore different perspectives on what value is
  • Discover how to determine which perspective matters to your customers and users
  • Uncover techniques to ensure value is delivered every time!


 Angela Wick

Angela Wick, CBAP, PMP

BA-Squared, LLC

Angela Wick is the Founder & CEO of BA-Squared, LLC a training and consulting company that helps modernize requirements practices. With over 20 years’ experience she helps BAs, Product Owners, PMs, and teams develop the skills they need to inspire collaboration, creativity and innovation. Angela is passionate about helping traditional and agile teams build great products with great product and solution requirements practices.

Find out how Angela can help you at and get free requirements tips and trends by following Angela on Twitter

Angela's 2017 Presentations:

  1. User Story Workshop - Creating High Quality User Stories
    Tuesday, November 7, 2017 (9:00 am – 12:00 pm)
  2. Defining Value: Perspective Is Everything
    Wednesday, November 8, 2017 (11:35 am – 12:35 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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