NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

11:35 am – 12:35 pm | Presentation | Room: Timor 1 & 2

Married, With Children: Communication Do's and Don'ts in the PM/BA Relationship

Presented by: Michelle Green, Luis Ramirez


In projects, the PM and BA are like parents and the project the child.  How the child turns out depends greatly on the actions of the parents.  A good PM/BA relationship with a strong foundation can help drive a project family towards success; and a bad one can drive a project to be littered with defects, budget issues, with project teams stressed out, overworked and sometimes can even lead to terminations or resignations - DIVORCE.  Projects get personal.  You put a lot of yourself into them.  You want what’s best for your stakeholders; and have to work together to make sure the project remains healthy (cost, time, etc.) and happy (according to stakeholder needs).  So what do you do to keep your house is in order?  You communicate, communicate, communicate.

With a combined 50+ years of PM/BA experience, Luis and Michelle have worked at JM Family together as a successful PM/BA team on projects ranging from the short 6-month effort with small centralized teams, to larger projects with remote teams spanning multiple states and countries. They will take you through the communication do's and don’ts that can help you set yourself up as a new PM/BA team, get through the honeymoon stage of your relationship quickly, and navigate the rough terrain of a typical project lifecycle.  They will use their own personal experiences with each other as examples of what worked and what didn’t to get them to a place where they have become a highly productive unit in projects of any size or subject.

Oh, and expect to have some fun along the way.  This PM/BA team didn’t learn to work together without some interesting conversations, feisty battles, and creative resolutions.

Learning Objectives:

  • Building a new PM/BA team
  • The importance of the PM/BA relationship in a project.
  • PM/BA Communication Tips and Tricks


 Michelle Green

Michelle Green, CBAP

Sr. Business Analyst
JM Family Enterprises

Michelle Green, CBAP is a Senior Business Analyst with the Enterprise Competency Center with JM Family Enterprises, Inc., a diversified automotive company ranked by Forbes as the 30th-largest privately held company in the U.S. It is also consistently ranked by FORTUNE as one of the 100 Best Companies to Work For, and by Computerworld Magazine as 100 Best Places to Work in IT. In her 20 years with JM Family, Michelle has had the pleasure of watching the Business Analysis and Project Management disciplines grow and mature into vital departments throughout the company's lines of business. To date, she has logged over 25,000 project hours as either a Business Analyst, Project Manager, or hybrid of both. Michelle served on the IIBA St. Louis Board of Directors as the Chapter's President, Webmaster and Newsletter Editor In Chief.

Michelle's 2017 Presentations:

  1. Married, With Children: Communication Do's and Don'ts in the PM/BA Relationship
    Wednesday, November 8, 2017 (11:35 am – 12:35 pm)

 Luis  Ramirez

Luis Ramirez

Senior Project Manager

Luis Ramirez has been a Project Manager practitioner for 35 years. Originally from San Juan, Puerto Rico, he relocated to New York City where he managed projects for large corporations such as Citigroup, Marsh & McLennan, EMI Music, and the New York Stock Exchange, where he led a team that successfully automated the trading systems on the floor of the Exchange.

Deciding to relocate with his family to South Florida, he managed projects for Citrix, Florida Power & Light, JM Family Enterprises, Inc., and currently with AutoNation in Fort Lauderdale, where he continues to lead projects as a Senior Project Manager. His passion for the practice continues to fuel Luis' desire to grow and to contribute to the success of his teams and the company.

Luis holds a Bachelor's degree in Management and Finance from the University of Puerto Rico, is a Six-Sigma Greenbelt, and a PMP and Certified Scrum Master.

Luis's 2017 Presentations:

  1. Married, With Children: Communication Do's and Don'ts in the PM/BA Relationship
    Wednesday, November 8, 2017 (11:35 am – 12:35 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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