NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

2:00 pm – 3:00 pm | Presentation | Room: Oceana 3-5

Guiding Accountants with Expert Advice, a Use Case for Business Rules

Presented by: Christian Pettersen, Carlos Serrano-Morales

theme_hit is an innovative web based platform for delivering advisory services using an advanced rule based system to analyze accounts, identify sales leads, target customers with relevant issues, and deliver high quality advisory services efficiently and effectively. focuses on advisory services within profitability, accounting, direct and indirect taxes and other relevant services. Pintell uses decision management technology to provide a wide range of guides, advanced step-by-step dialogs for accountants. The guides include generating reports, preparing and sending mail to public agencies. The guides are dynamic where the next steps depends on the answer to the previous ones.'  After having produced a library of guides, they explored the opportunity to combine guides.'

Attendees Will Learn How:

  • Business rules can be designed for interactive questionnaires
  • Consistency helps support compliance requirements
  • Accountants and lawyers can be empowered to maintain business rules


 Christian Pettersen

Christian Pettersen

Team lead / Senior Consultant
Decisive AS

Christian works for Decisive AS as a senior consultant where his main focus is business rules automation. For the past 10 years, he has been working with various government agencies and private businesses in Norway, using his business rules analysis skills to enable them to automate their business rules and various regulations. He is also a seasoned software developer and architect with 10 years of experience using BRMS technology.

Christian's 2017 Presentations:

  1. Guiding Accountants with Expert Advice, a Use Case for Business Rules
    Wednesday, November 8, 2017 (2:00 pm – 3:00 pm)

 Carlos  Serrano-Morales

Carlos Serrano-Morales

Co-founder & Chief Technology Officer
Sparkling Logic, Inc.

Carlos is CTO and co-founder of Sparkling Logic. Sparkling Logic is a leading Decision Management company that provides the SMARTS platform, a modern business rules and analytics platform that lets you capture, automate and improve the decisions that drive your business operations, as well as the Pencil DMN-compliant decision modeling tool.

Carlos has spent a fair part of his professional adventures in the AI, Analytics, Decision Management and Business Rules Management world. He has worked on major European technology projects as well as at the European Space Agency. He joined AI pioneer Neuron Data in its early days, worked on Nexpert, expert system leader, and then was at the origin of Blaze Advisor which helped bring about the BRMS / Business Rules revolution to business applications. He was responsible for all Decision Management technologies at FICO, including Predictive Analytics, Business Rules, Decision Optimization, as well as the company's Enterprise Architecture group. He is a passionate development and product leader.

Carlos's 2017 Presentations:

  1. Guiding Accountants with Expert Advice, a Use Case for Business Rules
    Wednesday, November 8, 2017 (2:00 pm – 3:00 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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