NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

3:10 pm – 4:10 pm | Presentation | Room: Oceana 6

RE goes Digital Design - A New Understanding of Requirements Engineering (RE) and Agile Development for Digital Transformation

Presented by: Kim Lauenroth


Projects under the umbrella term digital transformation are innovative by nature, they create new business models (e.g. Airbnb), new socio-economic structures (e.g. social networks) and have the potential to change society. Consequently, stakeholders have difficulties to define detailed requirements. Therefore, such projects require a different development approach were the new system is proactively designed rather than derived from requirements. As a conclusion, the key for successful digital transformation is the adoption of a designer’s attitude towards software development. Successful companies like Apple or Phillips have addressed this need for design by putting a Chief Design Officer on their executive boards.

Digital Design is the next step in the evolution of RE that implements this need for design competence in software projects. It combines known practices from RE and Agile development with proven practices from industrial design. This mixture is necessary for creating innovative and sustainable systems in the context of digital transformation.

This talk provides an overview of Digital Design and presents case studies from different domains that illustrate the successful application of Digital Design.

Event Trail(s)



 Kim Lauenroth

Kim Lauenroth, Ph.D.

First Chair
Chief Requirements Engineer
adesso AG

Kim Lauenroth is first chair of the International Requirements Engineering Board (IREB) e.V., and chief requirements engineer at adesso in Germany. Kim has over 15 years of experience in software and requirements engineering in different domains and in various roles including requirements engineer, project manager, and consultant. As first chair of the IREB, he is responsible for the overall strategy and long-term development of the IREB. As chief requirements engineer at adesso, he is responsible for the overall quality of RE methods in his company and helps his customers to develop effective and pragmatic methodological cultures for software development. Kim received his PhD in the field of requirements engineering and studied computer science, business administration and psychology.

Kim's 2017 Presentations:

  1. RE goes Digital Design - A New Understanding of Requirements Engineering (RE) and Agile Development for Digital Transformation
    Wednesday, November 8, 2017 (3:10 pm – 4:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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