NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

3:10 pm – 4:10 pm | Presentation | Room: Oceana 6

RE goes Digital Design - A New Understanding of Requirements Engineering (RE) and Agile Development for Digital Transformation

Presented by: Stefan Sturm


Projects under the umbrella term digital transformation are innovative by nature, they create new business models (e.g. Airbnb), new socio-economic structures (e.g. social networks) and have the potential to change society. Consequently, stakeholders have difficulties to define detailed requirements. Therefore, such projects require a different development approach were the new system is proactively designed rather than derived from requirements. As a conclusion, the key for successful digital transformation is the adoption of a designer’s attitude towards software development. Successful companies like Apple or Phillips have addressed this need for design by putting a Chief Design Officer on their executive boards.

Digital Design is the next step in the evolution of RE that implements this need for design competence in software projects. It combines known practices from RE and Agile development with proven practices from industrial design. This mixture is necessary for creating innovative and sustainable systems in the context of digital transformation.

This talk provides an overview of Digital Design and presents case studies from different domains that illustrate the successful application of Digital Design.

Event Trail(s)



 Stefan Sturm

Stefan Sturm

Managing Director

Stefan Sturm has been in the field of software and system development for over 20 years, starting from basic writing source code in many programming languages and technologies. His career path covered business analyst, requirements engineer, software architect, project lead to the definition of systems and development processes to create these systems.

From 1999 to 2011 Stefan was Managing Director of a software company located in Karlsruhe, Germany. With his team, he designed individual software applications for global players as well as for small companies in many different industrial sectors. Requirements Engineering and Business Analysis played a major role in these projects and are amongst his core skills.

From April 2010, he supported the international Requirements Engineering Board (IREB) e.V., the holder of the Certified Professional for Requirements Engineering (CPRE) certificate as an external project manager. On April 1st 2011 he was appointed as Managing Director of IREB GmbH the operating company of IREB. In this position, he is responsible for all the numerous activities resulting from the worldwide growing success of the CPRE certificate.

Stefan's 2017 Presentations:

  1. RE goes Digital Design - A New Understanding of Requirements Engineering (RE) and Agile Development for Digital Transformation
    Wednesday, November 8, 2017 (3:10 pm – 4:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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