NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

3:10 pm – 4:10 pm | Presentation | Room: Timor 1 & 2

Merging Project Management and Business Analysis into One Role: the Project Business Manager

Presented by: Michele Maritato


This presentation aims at showing a new role that empowers at the same time the business and project performances of an enterprise: the Project Business Manager.

The Project Business Manager is a role that initially liaise with the Client in order to understand at strategic level the needs of the company, and define the solution and the change necessary to fulfill the needs, showing the business value for the enterprise. Once the Client approves the project, the Project Business Manager works mainly as a Project Manager to deliver the solution and manage the project to maximize the value for the Client. At the end of the project, the Project Business Manager evaluates the solution performances, and suggest improvements to maximize the value for the Client. This model helps implements the principle of “Engagement Project Management”, and brings value to both the Client, who sees the supplier as a “Partner” and get value from the project, and the Supplier, who creates business value for the Client and for its own company, and improves the performances of its project. This model can be achieved by merging together the Business Analysis and Project Management competencies into a one role. This model has been experimented in a big Italian telecommunication enterprise.

Learning Objectives:

  • Presenting how BA can empower the performances of a project
  • Show a model to merge together the BABOK® and the Pmbok
  • Show a real application of this model in a Telecommunication company


 Michele Maritato

Michele Maritato, PMP, CBAP

Business Analyst, Scrum Master
PMProgetti srl

Michele Maritato is a passionate Project Manager and Business Analyst. He has over 24 years' experience in managing projects in Italy and abroad. His focus is on merging disciplines to empower project and business performances. He introduced the concept of PM-BA as a "dynamic duo," the "Project Business Manager", the "agile business analyst." He is currently Director of the IIBA® and Chair of the Board of Directors. He is a Partner of PMProgetti Srl.

Michele's 2017 Presentations:

  1. Merging Project Management and Business Analysis into One Role: the Project Business Manager
    Wednesday, November 8, 2017 (3:10 pm – 4:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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