NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

8:00 am – 8:50 am | Presentation | Room: Oceana 7

Transformative BA Training and Education to Meet the New Business Reality

Presented by: Kathleen [Kitty] B. Hass


The 21st Century Business Analyst will be the most sought after role in the coming years, so don’t blink or you will miss it. The 21st Century BA will be strategic, value-based, collaborative, and innovative. As a result, the specific expertise of the BA will differ greatly. This presentation explores the various areas of focus for BAs: strategist, architect, business process designer, business rules/decision analyst, business intelligence analyst, value manager, agilest, transformational change expert, customer experience designer, and relationship manager to name a few. We will also explore the various domains the BA finds herself in, including: Technology-Driven Change – IT and Innovation, Business/Technology Optimization – It’s all about Value; and Industry-Specific Change Expert, such as Financial Services, Insurance, Education, Health Care, and Government/Non Profits. And finally, we will explore the leadership qualities for BAs of the future: Value Creation, Agility, Team Leadership, Transformational Change, Complexity Management, Creativity and Innovation.  We then explore the emerging transformation in BA training that is essential for BAs to play an essential role in their organizations.

Learning Objectives:

  • Explore the strategic role of the 21st century Business Analyst, and how BA training is transforming
  • Discover the essential skills and competencies of 21st century Bas
  • Examine the emerging BA education programs designed to close the skills gap


 Kathleen [Kitty] B.Hass

Kathleen [Kitty] B.Hass, PMP

President and Principal Consultant
Kathleen Hass & Associates, Inc.

Kitty is the leading expert in Strategic Business Analysis and Complex Project Management. She has written nine books, dozens of influential articles, and given lectures at corporations throughout the world. She is a professor of Strategic PM and BA Practices at Villanova University and a keynote speaker at conferences around the world. Kitty was a Director on the IIBA Board, and is on the BA advisory boards for Capella University and the University of California, Irvine. Her ground breaking work in Project Complexity has earned her recognition as a recipient of the PMI's David I. Cleland Literature Award.

Kathleen [Kitty]'s 2017 Presentations:

  1. Enterprise Level Business Analysis Practices to Improve Results
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
  2. Transformative BA Training and Education to Meet the New Business Reality
    Thursday, November 9, 2017 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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