NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

10:40 am – 11:40 am | Presentation | Room: Timor 1 & 2

Building Believable Business Cases

Presented by: Randy Radic


Building a believable business case is challenging; one of the most significant challenges is eliciting quantifiable and believable project benefits. Too often the benefits are not clearly understood, are misrepresented, or are too subjective to measure. 

During this session, Randy will share techniques that will help you create strong and credible business cases. He will present a case study that illustrates how he helped create a business case to justify a $45 million program to completely redesign company’s commercial operations and supporting technologies. Randy will discuss the importance of elicitation techniques selection when collecting project benefits, as well as the importance for building key stakeholder consensus around those benefits. He will also share strategies for preparing and communicating the business case for approval to a senior executive team.

Learning Objectives:

  • The importance of elicitation techniques when collecting business case benefits
  • The importance of building key stakeholder consensus around business case benefits
  • How to tell the business case story to executives to secure funding


 Randy Radic

Randy Radic

Senior Consultant
Online Business Systems

Randy Radic is a Senior Business/IT practitioner with Online Business Systems. He has over 20 years of IT Portfolio Management, Enterprise Business Analysis, and Business Architecture experience, and has worked for major corporations in Telecommunications, Energy, Insurance, and the public sectors in both Canada and U.S.

Randy's 2017 Presentations:

  1. Building Believable Business Cases
    Thursday, November 9, 2017 (10:40 am – 11:40 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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