NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

2:10 pm – 3:10 pm | Presentation | Room: Oceana 11 & 12

BA's Guide to Architecture — How to use Business Architecture for Digital Transformation

Presented by: Michael Rosen


Architecture is a critical enabler of digital transformation, IT flexibility, stability, performance, operational excellence, and more. However, in the past, Architecture has often failed to deliver on its promise, prompting many business partners to forego architecture efforts…unfortunately, just when it is needed the most.

Business Analysts don’t need to be experts in architecture, but they do need to understand the value proposition of architecture, why it is critical, and how to use architecture to help frame analysis. At the same time, Business Architects need to understand how to make architecture successful, how to focus it on outcomes, and past misstep to avoid. Together, they need to understand how to align portfolios and initiatives to strategies, improve decisions, avoid siloes, and drive sustainable digital transformation.

Participants in this session will learn:

  • Why the BA (Business Analyst and Business Architect) is your friend.
  • What are the architecture requirements and challenges for sustainable digital transformation
  • The architecture value proposition
  • How to “ruthlessly focus” architecture on enterprise outcomes
  • Architecture as a tool for protfolio and initiative planning

Event Trail(s)



 Michael Rosen

Michael Rosen

Research VP

Mike Rosen is Research VP of Strategic Architecture at IDC. He is also VP and Founder of the Business Architecture Guild. For the past 15 years he was Chief Scientist of Wilton Consulting Group which specializes in helping organizations create and get value from Business and Enterprise Architectures. Mr. Rosen has over 35 years experience in architecture and application development, has held numerous CTO and Chief Architecture positions, and is internationally regarded for his presentations and courses in architecture.

Michael's 2017 Presentations:

  1. Digital Transformation: New Realities Require New Architecture
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
  2. BA's Guide to Architecture — How to use Business Architecture for Digital Transformation
    Thursday, November 9, 2017 (2:10 pm – 3:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2017, Rising Media, Inc. All Rights Reserved.

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