NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Friday, November 10, 2017

10:20 am – 11:20 am | Presentation | Room: Coral 1 & 2

The Business Analyst as an Organizational Change Agent

Presented by: Vanessa Dennison


A Business Analyst’s organizational positioning and skills are uniquely suited to facilitate cultural change within an organization from the bottom-up or middle-out.  By working with staff and applying a few key skills and tools, a BA can improve day-to-day productivity, staff satisfaction, and staff adoption of organizational strategy through on the ground advocacy.  With the right attitude, a BA can turn regular tasks and meetings into opportunities to move even the most resistant staff toward positive changes. 

This presentation will walk through case studies from three organizations, discussing the techniques and tools used to affect change in three key areas of organizational culture: empowering staff who lack confidence, persuading staff to embrace inevitable change, and facilitating positive cultural changes toward policies, tasks and organizational strategy.

Learning Objectives:

  • Understand how to turn any engagement into an opportunity for change
  • Find and communicate "What's in it for me" for any stakeholder
  • Facilitate communication between upper and lower level stakeholders


 Vanessa Dennison

Vanessa Dennison

Owner/Project Consultant
Dennison & Associates

Vanessa Dennison is the Owner of Dennison & Associates, providing independent business analysis services to non-profit member organizations and associations. She has 14 years' experience as a Business Analyst, including 4 years at two associations, 8 years as a Business Analyst consultant at an association software vendor, and a successful first year consulting under Dennison & Associates. She has helped dozens of organizations implement enterprise software and industry best practices, while gently influencing staff toward positive cultural change.

Vanessa's 2017 Presentations:

  1. The Business Analyst as an Organizational Change Agent
    Friday, November 10, 2017 (10:20 am – 11:20 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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