NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO

NOVEMBER 6-10, 2017
LOEWS ROYAL PACIFIC RESORT ∙ ORLANDO
Official Conference of the
International Institute of Business Analysis 

Michael Hinshaw

President, McorpCX


Michael Hinshaw

Michael Hinshaw leads customer experience management firm McorpCX, where he helps companies integrate digital and customer-centric innovation to improve business performance, by transforming how they interact with customers.

Co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, Michael focuses on the market, social and technological forces driving disruptive innovation, and what it takes for companies to embrace and profit from this change - rather than getting crushed by it.

Recognized as a digital strategy and customer experience innovation leader by organizations including Forrester Research, BAI, ALM Intelligence and others, he has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive and Time.

As a consultant to senior management, some of the leading organizations he has advised include lululemon, JMMB Group, Mi


Michael's 2017 Presentations:

  1. Customer Experience 101: Building CX Capabilities to Drive Differentiation and Business Success
    Wednesday, November 8, 2017 (11:35 am – 12:35 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.

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