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BBC - Building Business Capability

2013 Presentation Abstracts

Tuesday, November 12, 2013 | 5:30pm - 8:30pm | Track
Room: Palm C

Driving Decisions with Predictive Analytics: The Top Seven Business Applications

SPEAKER(s):

Speaker Photo: Eric Siegel, Ph.D.

Eric Siegel, Ph.D.

Founding Chair, Predictive Analytics World


President, Prediction Impact Inc.

ABOUT THIS SESSION:

    The value proposition is straight-forward and proven: Predictive analytics produces business rules that deliver. The customer predictions generated by predictive analytics’ business rules deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit.

    Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. This workshop will guide you in making these choices, and cover a healthy dose of the core technology along the way – in a “user-friendly” manner that makes the concepts intuitive, illustrating with detailed case studies.

    What you will learn:

    • How predictive analytics automatically derives rules for decision automation by learning from experience
    • The top seven business applications of analytically optimized rules
    • What business rules produced by predictive analytics look like and how they work
       

    All attendees will receive a free copy of Eric Siegel's bestselling book:
    Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

     

ABOUT THE SPEAKER(s):

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