2013 Presentation Abstracts
Tuesday, November 12, 2013
| 5:30pm - 8:30pm | Track
Driving Decisions with Predictive Analytics: The Top Seven Business Applications
Eric Siegel, Ph.D.
Founding Chair, Predictive Analytics World
President, Prediction Impact Inc.
ABOUT THIS SESSION:
The value proposition is straight-forward and proven: Predictive analytics produces business rules that deliver. The customer predictions generated by predictive analytics’ business rules deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit.
Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. This workshop will guide you in making these choices, and cover a healthy dose of the core technology along the way – in a “user-friendly” manner that makes the concepts intuitive, illustrating with detailed case studies.
What you will learn:
How predictive analytics automatically derives rules for decision automation by learning from experience
The top seven business applications of analytically optimized rules
What business rules produced by predictive analytics look like and how they work
All attendees will receive a free copy of Eric Siegel's bestselling book:
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
ABOUT THE SPEAKER(s):
Eric Siegel, Ph.D.
Eric Siegel, Ph.D., founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. In addition to being the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric is a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. He has appeared on Bloomberg TV and Radio, Fox News, BNN (Canada), Israel National Radio, Radio National (Australia), The Street, Newsmax TV, and NPR affiliates. Eric and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, The Huffington Post, The New York Times, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.
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