Wednesday | 3:05pm - 4:05pm | Business Analysis Forum Track
Room: Plaza A1 & 2

Presentation

BA as Politician: Creating a Political Management Plan, The Road to Successful Strategic Communications

SPEAKER(s):

Kathleen B. (Kitty) Hass, PMP Principal Consultant, Kathleen Hass & Associates, Inc.

MAIN FOCUS OF PRESENTATION:

FAMILIARITY WITH SUBJECT:

ABOUT THIS SESSION:

Key Learning Points:

• Think strategically about communication
• Use strategic communication to achieve desired actions
• Design effective strategic communication plans
• Craft powerful strategic messages for delivery to executive and management audiences
• Influence behavior change through intentional and targeted strategic communication



ABOUT THE SPEAKER(s):

Kitty is the president of her consulting practice specializing in business analysis, project management, and strategy execution through portfolio management. Kitty is a prominent presenter at industry conferences, author and facilitator.  Her expertise includes IT strategic planning, implementing and managing PMOs and BA Centers of Excellence, executive coaching, coaching to critical projects, and managing large complex programs.  She has over 25 years experience providing professional services to Federal agencies, the intelligence community, and Fortune 500 companies.  Kitty is a Member of the IIBA Board of Directors and Chair of the Board Nominating Committee.  Kitty has authored numerous white papers and articles on leading-edge business practices, the renowned series entitled, Business Analysis Essential Library, and the PMI 2009 Book of the Year, Managing Project Complexity - A New Model.  Look for her new book this year, The Enterprise Business Analyst: Developing Creative Solutions to Complex Business Problems.

# # #