THE FOLLOWING SESSION IS FROM THE
Business Analysis Forum

Monday | 9:00am - 4:30pm | Business Analysis Forum Track



Pre-Conference Tutorial - Full Day

Business Analysis Today - Helping Business Do Business Better

SPEAKER(s):

Speaker Photo: Julian Sammy

Julian Sammy

Head of New Media, IIBA®

Speaker Photo: Kevin Brennan

Kevin Brennan

Executive Vice President, Community Development, IIBA®

MAIN FOCUS OF PRESENTATION: Business

FAMILIARITY WITH SUBJECT: None

    ABOUT THIS SESSION:

    In the last decade Business Analysis has transformed into a profession. In defining the role, BAs have taken on responsibilities that were once assumed by other professionals, such as architects and project managers. Today, the business analysis capabilities of your organization can make - or break - projects. Business Analysts are key players in the survival and success of your business in these difficult economic times.

    At the end of this session, you will know how to build and use a focussed, strategic view of your BA work, and be able to define meaningful objectives in language that your business partners can understand.

    You will leave this workshop with new skills and capabilities. You will be able to:

    • Describe the business case for business analysis in terms that encourage decision makers to support your work.
    • Develop complete objectives that keep the project focussed on providing the best value to the business.
    • Plan an approach to business analysis activities to build commitment and support for high value business analysis work.

    This workshop provides tools and insights useful to business analysts at all levels, as well as managers of BAs

     


    ABOUT THE SPEAKER(s):

    Julian Sammy has a passion for the intersection of technology, behaviour and information. He is developing a science-based theory and approach to business analysis, which has lead to provocative seminars such as The Dangerous Question and Gold From Garbage: Harnessing Human Irrationality. Julian has been a BA Centre of Competency Leader, chief architect, strategist, BA, manager and developer. He has contributed to BABOK® v2, the IIBA® Competency Model, and written the chapter "Increase Performance Through a Community of Practice" for the book Managing Business Analysts. He is honoured to be a member of the Core Team developing the BABOK® v3.


    Kevin Brennan, CBAP, PMP, serves on the Board of Directors as the Executive Vice President, Community Development, as well as acting as the IIBA®’s Manager of Information Technology. He is responsible for the development of the Business Analysis Body of Knowledge® (BABOK®) and was also one of the authors of the CBAP exam. He is a frequent speaker on business analysis, project management, and software quality assurance topics at conferences. Kevin has over a decade of experience as a business analyst and project manager across several industry sectors, including regulated professions, utilities, automobile manufacturing, courier services, and mortgage banking. During this time he has performed just about every task a business analyst could be expected to do, from developing corporate and product strategies to being paged by end-users looking for technical support.

    Kevin has taught project management and requirements analysis at Humber College, and has a B.A. degree in History and Political Science from the University of Toronto. He is also a graduate of Second City’s improv comedy program.


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