NOVEMBER 6-10, 2017

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 

Speaker Center

Let Your Contacts Know You’re Speaking at Building Business Capability

Thank you for agreeing to speak at Building Business Capability in Vegas! We are thrilled to have you join us and want to make sure that being a speaker is a rewarding and enjoyable experience.

The Speaker Center is here to help you easily promote your presence at Building Business Capability. These materials will help you attract more attendees to your session while spreading the word about your involvement as a speaker.

Drive Attendance & Be Rewarded

Promote your dedicated discount code to your community and be rewarded for your efforts.

For every 5 attendees who register using your dedicated speaker discount code, receive a free conference pass for an additional colleague or receive a free workshop pass for yourself.

Please request your dedicated discount code by contacting Roxanne Glavina at

Credits and refunds will not be applied to registrations or invoices that are currently paid in full. Registrations using your dedicated speaker discount code must be paid and confirmed before September 30, 2016 to qualify for this reward.

Get Started Spreading the Word!

Here are several ways that you can quickly and easily reach your Building Business Capability audience:

Remember to think outside of the box for other communication avenues that may better suit your target audience.


Use the images below to promote your presence at Building Business Capability. Right Click and choose “Save Image as” and add it to your site. Also, feel free to incorporate these graphics into your emails, blogs, social media posts, and other communication platforms.



If you are interested in sending a co-branded email, containing a special BBC discount code to your list, please let us know and we will create a customized HTML that you can send to your prospects and customers. Please email Crystal Prag at to request your custom email HTML file.

Increase your reach! Deploy the co-branded email piece to your contact lists and be sure to customize your company information and dedicated discount code. The more of your contacts that register for BBC using your discount code, the bigger your reward!



Use these sample tweets to generate buzz about your speaking appearance, session, and code for BBC 2016.

Double your reach! Use our Twitter handle @BBCapability and official hashtag #BBCCon in your tweets and we will re-tweet it to our followers.



Utilize these sample Facebook posts in order to alert your Facebook community that you are presenting at Building Business Capability. Share your code and generate buzz for your session!

Double your reach! Tag our Facebook page, Building Business Capability, in your post and we will re-share it on our page as well.



Join the conversations and discussions on our LinkedIn Group page and LinkedIn Showcased Page for Building Business Capability. Add your own comments to the pages to make sure LinkedIn connections will attend your session at BBC.



Does your company have an official blog? If so, send us any entries relevant to BBC topics which are tied to your event presence and we’ll promote them for you via Building Business Capability social media channels. Posts should be informational and insightful rather than strictly promotional.

Please send all blog postings to Crystal Prag at for approval. We’ll notify you when they’ve been approved. And don’t forget to check out our Blog Partner Program if you’d like to become a BBC blog partner.

Double your reach! Once we promote your post on BBC social media channels, don’t forget to re-tweet or share with your communities!


BBC Bookstore

Interested in having your book at the BBC Book Store? If so, please reach out to Amanda Hafics at by Friday, September 9, 2016 to contact her to get your books added and arrange book signings.



If you have any questions about your speaking session, please contact Roxanne Glavina at

If you have any questions about marketing opportunities, please contact Crystal Prag at

If your organization is interested in sponsorship opportunities, please contact Chrissie Cinquegrano at

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Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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