Official Conference of the International Institute of Business Analysis

NOVEMBER 6-10, 2017
Official Conference of the
International Institute of Business Analysis 

BBC Steering Committee


Alain Arseneault

Director, Corporate & Business Development, IIBA®

Alain Arseneault is a senior management professional with over 16 years of experience in both IT and business, establishing and managing PM/SDLC strategies, standards and practices covering various tenures in business analysis, project management and change management.

Prior to joining IIBA® as Acting, President and CEO in 2013, Alain was a volunteer with the organization for seven years.  During this time, Alain was Chair of the Board, Vice-Chair of the Board; Chair of the Nominations Committee, and held several positions in the areas of strategic planning, marketing and communications.

Alain has been a member of various advisory forums on business analysis in Toronto, Canada.


Roger Burlton

Founder, BPTrends Associates / Process Renewal Group

Roger T. Burlton, P. Eng, is a co-founder of the BPTrends Associates and the Process Renewal Group. He is considered a global leader, recognized internationally for his no nonsense insights and pioneering contributions in Business Process Management since 1991.

Roger has conceived and chaired over thirty high profile BPM conferences in North and South America, Europe, Middle East and Australia including Knowledge and Process Management Europe and the BPM Conferences for Shared Insights in the US. His pragmatic BPM seminar series has been running globally since 1992 and is the longest continuous series of their kind in the world.

Roger’s highly acclaimed book “Business Process Management: Profiting from Process” is regarded as a reference book for process professionals who want to conduct process architecture initiatives, process renewal projects as well as those who wish to entrench process governance across the enterprise.


Matthew Finlay

CEO, Rising Media, Inc

Matthew Finlay is a technology events veteran, starting his trade show experience following a career in electronic publishing, with the first ever Internet tradeshow – Internet World, in 1994 and subsequently leading its European expansion.  Rising Media, which he founded  in 2005, currently runs a number of technology events in an expanding list of countries including the USA, Canada, UK, Germany, France, Sweden and Australia.


Gladys S.W. Lam

Co-Founder & Principal, Business Rule Solutions, LLC, Publisher,

Gladys S.W. Lam is a world-renowned authority on applied business rule and decision techniques. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in business rules and decision analysis. Ms. Lam is co-creator of IPSpeakTM, the BRS methodology. She is Co-Founder of, a vertical community for professionals and home of Business Rules Journal. She co-authored Building Business Solutions: Business Analysis with Business Rules, with Ronald G. Ross, an IIBA® sponsored handbook on business analysis with business rules.

Ms. Lam is widely known for her lively, pragmatic style. Ms. Lam is an internationally recognized expert on business rules and decision techniques. She speaks worldwide at conferences and other professional events. She co-presents interactive online seminars. She is also Executive Director of the Building Business Capability (BBC) Conference, which includes the Business Rules and Decisions Forum and is the official conference of the IIBA®.

Ms. Lam is a world-renowned expert on business project management, having managed numerous projects that focus on the large-scale capture, analysis and management of business rules and decisions. She works comfortably with senior executives providing insights and advice. She advises senior management of large companies on organizational issues and on business solutions to business problems. She is most effective with mentoring and training business analysts worldwide.


Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC; Executive Editor, Business Rules Journal

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

Ron is recognized internationally as the “father of business rules.” He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

For more information about Mr. Ross, visit, which hosts his blog.

Tweets: @Ronald_G_Ross

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Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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