NOVEMBER 5-9, 2018

NOVEMBER 5-9, 2018
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

4:50 pm – 5:50 pm | Presentation | Room: Pompeian I & II

How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking

Presented by: Ashish Mehta, Matthew Leach


Does the word innovation make you cringe? Do you find yourself only wanting to think inside of the box? If so, you, and your organization, might be suffering from innovation fatigue.

Better, faster, cheaper. To succeed in today’s challenging business environment you need to get to the next-big-thing before the competition. You need to innovate. Unfortunately, this demand for innovation has created a culture of mandated creativity and taken innovation from the battle cry of the transformative to the over used cliche of corporate culture. Too many organizations demand that their employees “be innovative”, without providing the structure or discipline to make innovation reality. The results: anemic performance with status-quo thinking from a disengaged and disenchanted workforce.  In short, innovation fatigue.

The solution: Fight innovation fatigue with design thinking driven with business analysis.

Design thinking offers a process driven approach to innovation which leverages the concepts and techniques of business analysis to promote the design of solutions to business problems. From empathy, to idea, to test, this presentation will introduce the concept of Design Thinking and use real-world examples through a case study to demonstrate how business analysts can apply Design Thinking concepts in their own organizations to fight innovation fatigue, establish an ecosystem that promotes new ideas, and break out of the status-quo. We’ll highlight alignment with the knowledge, activities, and techniques from BABOK V3, how they can be used drive innovation and design tomorrow.

What Attendees Will Learn:

  • Knowledge of Design Thinking concepts
  • The application of Design Thinking to business analysis
  • Alignment for Design thinking principles to BABOK V3
  • A plan to combat innovation fatigue


 Ashish Mehta

Ashish Mehta, CBAP

Vice President, Global Practice Head - Business Analysis
NTT Data Americas

Ashish Mehta is Vice President and Global Practice Head – Business Analysis at NTT DATA Inc. With 20+ years of experience, Ashish is a recognized thought-leader in the business analysis profession and works with clients to establish highly effective Business Analysis and IT Consulting disciplines, enabling the delivery of solutions to business and technical problems. Ashish is a CBAP® and a Certified Six Sigma Black Belt. Ashish also has a distinction of holding “Honorary” roles in the Leadership Team of “International Institute of Business Analysis” (IIBA®), a global non-profit organization establishing the industry standards in field of Business Analysis. Ashish has helped IIBA® in strategizing numerous global initiatives including certifications, business analysis maturity and academic membership program. His efforts have resulted into exceptional expansion of IIBA® in India Region. He has been awarded by IIBA® for his contributions.

Ashish's 2016 Presentations:

  1. How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking
    Thursday, November 3, 2016 (4:50 pm – 5:50 pm)

 Matthew  Leach

Matthew Leach

Vice President, Business Analysis and Project Management
NTT Data

On his first day as an engineer, someone decided that Matt Leach should write requirements. He soon discovered that project success is not just about technology, but a holistic solution that solves the right problem. Since then, he has helped organizations better understand their business and their customers while delivering solutions that delight both. Currently, Mr. Leach is a Vice President in NTT DATA's Digital Application and Information Management Practice where he leads the Business Analysis and Project Management Practices. Matt is a author of Version 3 of the BABOK and regular contributor to business analysis and digital business publications/conferences.

Matthew's 2016 Presentations:

  1. How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking
    Thursday, November 3, 2016 (4:50 pm – 5:50 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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