9:00 am – 10:00 am | Presentation | Room: Forum 12 & 13
Business Analysis — On the Cusp of Change
Technology, data and increasingly sophisticated consumers are upending business models, disrupting entire industries and demanding a new way of thinking about business. CEOs and other business leaders need help navigating this increasingly complex business environment, and traditional business analysis skill sets will no longer be sufficient to deliver the value organizations require. This is both the challenge and the opportunity for the business analysis community.
In this session we will discuss:
- The forces that are changing the expectations placed on the business analysis community
- The skill sets that are becoming increasingly important for organizations
- How business analysis practitioners can best expand their role and reach in their organizations
Katie is an Associate Principal in KPMG's Strategy and Operations group and one of the National Leads in the customer experience practice. She has more than a decade of experience in strategic planning, customer excellence, and the development of growth strategies. This work has been applied across various industries including: retail, government agencies, energy and power and utilities.
Katie has extensive experience in new market assessments and customer analytics. Katie helps clients make informed decisions that balance robust financial, market and customer analysis, with strategic priorities. Katie has designed primary research including surveys - omnibus, online, telephone, and intercept - as well as focus groups. Insights gathered from the research have had a wide range of applications from developing customer profiles, measuring brand impact, and quantifying market opportunities.
Katie's 2016 Presentations:
- Business Analysis — On the Cusp of Change
Friday, November 4, 2016 (9:00 am – 10:00 am)