11:30 am – 12:30 pm | Presentation | Room: Forum 6-8
Everything Is Mobile In The Age Of The Consumer
Presented by: Jack Cox
Consumerization of technology, driven by modern smart phones, is driving deep and lasting changes in what customers and employees expect from your organization. Customer are too busy to engage with complicated interfaces. The battle for the customer has moved beyond the mind and into the heart. Is your digital presentation to your customers, and employees, winning their hearts, or is it just getting in the way? This presentation covers how those changes are impacting business and how you can respond as an analyst and business architect with a focus on how mobile technologies play into this battle.
What Attendees Will Learn:
- Learn about best practices for customer experience in mobile apps.
- Learn about tools for improving your mobile engagement
- Learn about pitfalls to avoid in mobile apps and sites.
Jack Cox is a software developer, systems architect, and a Fellow at CapTech Consulting, Inc. where he is responsible for the firm's mobile and device software practice. Jack is a frequent speaker at professional conferences where he opines on all things technological. He has been involved in several startups, numerous Fortune 500 companies, wrote a book on iOS development, and holds multiple patents. Jack has a degree in computer science with a minor in systems analysis from Taylor University in Upland Indiana.
Jack's 2016 Presentations:
- Everything Is Mobile In The Age Of The Consumer
Friday, November 4, 2016 (11:30 am – 12:30 pm)