11:35 am – 12:35 pm | Presentation | Room: Cibolo 6
Do Your Stakeholders Make Good Decisions? Cognitive Biases and the Business Analyst
Presented by: Liz Calder
So, you’re a Business Analyst. You know how to elicit requirements and analyse them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost benefit and still things don’t turn out as expected. It could be down to Cognitive Bias.
Why aren’t people coming up with new ideas in your workshops? It’s the anchoring bias, compounded by bandwagon bias.
Are your problem solving sessions reaching the right solutions? If not, maybe it’s the curse of knowledge or loss aversion bias
Why is estimating seen as a black art? Blame the planning fallacy and optimism bias. ??
This session will examine these questions and others by drawing on the fields of psychology, neuroscience and behavioural economics and applying them to Business Analysis. We’ll also look at ways to overcome biases and help counter the natural tendencies of our brains.
- Learn what Cognitive Biases are
- Learn how biases affect both you, as a Business Analyst, and your stakeholder
- Learn approaches for overcoming biases, or even using them to your advantage
Consultant Business Analyst & Director
Blue Raccoon Ltd
Liz Calder is a very experienced Business Analyst Her clients are primarily in companies in the science, engineering and life-science sectors and her company, Blue Raccoon, works with both Agile and traditional projects, usually bringing significant business change to organisations. Regardless of the methodology chosen, a project succeeds or fails on the behaviours of the people involved and Liz specializes in coaching people through change. Outside of work you will find Liz lifting heavy weights, listening to live music, or desperately trying to get something to grown on her allotment. You can find Liz on Twitter @LizCalder.
Liz's 2018 Presentations:
- Do Your Stakeholders Make Good Decisions? Cognitive Biases and the Business Analyst
Wednesday, November 7, 2018 (11:35 am – 12:35 pm)