NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 8, 2018

10:40 am – 11:40 am | The Fast Lane | Room: Grand Oaks J & K

Make You Think

Moderated by: Gladys S.W. Lam

Presented by: Michael Rosen, Sridhar Iyengar, John A. Zachman, Paul Haley, Dave McComb


Each of these five prominent thought leaders has a revelation to share in a time-boxed 10-minute sprint presentation. Share their unique insights in this forward-leaning session.

Digital and Business Architecture: Unsustainable or Unstoppable?
Mike Rosen

The digital economy requires quick, agile, flexible, but also thoughtful and fact-based decisions. Does unarchitected = unsustainable? Or, does business architecture enable speedy and intelligent decisions that create unstoppable digital platforms and strategies?

AI without IA?
Sridhar Iyengar

Machine Learning – especially Deep Learning and Reinforcement Learning – have become very fashionable of late. It is indeed producing remarkable results. Hard not to get caught up in the excitement. You might be thinking you can do without Information Architecture (IA) and the like. Can you?  

What’s Your Survival Proposition?
John Zachman

If you cannot explain to me your proposition for survival in the Knowledge Age in the context of Physics, that is, Laws of Nature, I know you are banking on a miracle happening.  Here’s my proposition.

Keyboards are for Writing, not Programming
Paul Haley

When you can tell your machine what you want it to do, why would you need a programmer?  Perhaps because machines don’t understand what you tell them... yet.  As machines increasingly understand what they are told and read, how will business management and IT evolve?  

How to Implement a $1 Million system for $1 Billion
Dave McComb

It has become commonplace for system implementation projects to cost between $100 Million and $1 Billion. Commonplace yes, but almost universally unnecessary and risky. If they finish at all, it is usually for multiples of their original budget. Secret system integrator playbook? What if you just didn’t play by their rules?


Gladys  S.W. Lam

Gladys S.W.Lam

Co-Founder & Principal
Business Rule Solutions, LLC

Gladys S.W. Lam is a world-renowned authority on business design. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in developing business capabilities based on business architecture and business rules. Based upon her experiences consulting to over two hundred organizations, Ms. Lam developed the landmark BRS methodology with Ronald G. Ross  featuring numerous innovative techniques including popular  ConceptSpeak™ and RuleSpeak™. She co-authored Building Business Solutions: Business Analysis with Business Rules (2nd Ed.).

Ms. Lam is widely known for her lively, pragmatic style. She speaks and teaches worldwide at conferences and other professional events. She is also Executive Director of the Building Business Capability (BBC) Conference, the official conference of the IIBA®. She also chairs the steering committee for the Business Rules Excellence Awards (BREA). Ms. Lam is Co-Founder of, professionals and home of Business Rules Journal.

Ms. Lam is an expert on business project management, having managed numerous large-scale projects across a variety of industries and government organizations.  She works comfortably with senior executives and senior management providing insights and advice on business solutions to business problems. She is highly effective with mentoring and training business analysts and other professionals.

Ms. Lam is recognized for her ability to identify the source of business issues, and for her effectiveness in developing pragmatic approaches to resolve them.  She has gained a world-class reputation for fostering positive professional relationships with principals and support staff on projects.

Ms. Lam graduated from the University of British Columbia with a B.S. in Computer Science.

Gladys's 2018 Presentations:

  1. Engineering the Business Solution: How Business Rules, Business Processes, Data, and Requirements Can All Work Together
    Tuesday, November 6, 2018 (9:00 am – 12:00 pm)
  2. Agile Policy Busting
    Wednesday, November 7, 2018 (10:25 am – 11:25 am)
  3. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)


 Michael Rosen

Michael Rosen

Chief Scientist
Wilton Consulting Group
Founder, VP
Business Architecture Guild

Mike Rosen is Chief Scientist at Wilton Consulting Group. He is also VP and Founder of the Business Architecture Guild. For the past 15 years he was Chief Scientist of Wilton Consulting Group which specializes in helping organizations create and get value from Business and Enterprise Architectures. Mr. Rosen has over 35 years experience in architecture and application development, has held numerous CTO and Chief Architecture positions, and is internationally regarded for his presentations and courses in architecture.

Michael's 2018 Presentations:

  1. How Architecture can Accelerate Your Digital Transformation
    Tuesday, November 6, 2018 (9:00 am – 12:00 pm)
  2. Digital Architecture in the Fast Lane
    Wednesday, November 7, 2018 (2:00 pm – 2:45 pm)
  3. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)

 Sridhar  Iyengar

Sridhar Iyengar

IBM Distinguished Engineer
IBM TJ Watson Research Center

Sridhar Iyengar, an IBM Distinguished Engineer is the CTO for the IBM MetLife collaboration on the IBM Insurance Industry Platform. Sridhar co-leads IBM Insurance Industry Solutions Research at the T.J. Watson Research Center and exploring the use of AI & Blockchain technologies to the Insurance Industry. His technical areas of expertise spans AI, Blockchain, Databases & Data Analytics, Modeling, and Software Engineering Frameworks. Sridhar has worked with many early financial services adopters of AI technology in the enterprise. Sridhar is an industry standards leader and has pioneered several core Architecture, Modeling, Semantic and Data Interchange standards at OMG. Sridhar holds several patents in modeling, metadata management and tools integration and is a frequent speaker at conferences worldwide. Sridhar serves on the OMG Board of Directors and is a member of the IBM Academy of Technology.

Sridhar's 2018 Presentations:

  1. Accelerating Innovation in Industry Ecosystems Using AI & Blockchain Technologies
    Tuesday, November 6, 2018 (9:00 am – 12:00 pm)
  2. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)
  3. Industry Process Platforms Built on the Cloud & AI Are Arriving : Are You Prepared?
    Friday, November 9, 2018 (8:00 am – 8:45 am)

 John A. Zachman

John A.Zachman

Chief Executive Officer
Zachman International

John A. Zachman is the originator of the “Framework for Enterprise Architecture” (The Zachman Framework™) which has received broad acceptance around the world as an integrative framework, an ontology for descriptive representations for Enterprises.

Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM’s Information Strategy methodology (Business Systems Planning) as well as to their Executive team planning techniques (Intensive Planning). He served IBM for 26 years, retiring in 1990 to devote his life to the science of Enterprise Architecture.

Mr. Zachman is the Founder and Chairman of his own education and consulting business, Zachman International®. He is also Founder of the Zachman Institute™, a nonprofit organization devoted to leveraging Zachman International's vast network of professionals and resources to offer services to small businesses and nonprofit organizations as they prepare for and experience growth.

Mr. Zachman serves on the Executive Council for Information Management and Technology (ECIMT) of the United States Government Accountability Office (GAO) and on the Advisory Board of the Data Administration Management Association International (DAMAI) from whom he was awarded the 2002 Lifetime Achievement Award. He was awarded the 2009 Enterprise Architecture Professional Lifetime Achievement Award from the Center for Advancement of the Enterprise Architecture Profession as well as the 2004 Oakland University, Applied Technology in Business (ATIB), Award for IS Excellence and Innovation.

Mr. Zachman has been focusing on Enterprise Architecture since 1970 and has written extensively on the subject. He has facilitated innumerable executive team planning sessions. He travels nationally and internationally, teaching and consulting, and is a popular conference speaker, known for his motivating messages on Enterprise Architecture issues. He has spoken to many thousands of enterprise managers and information professionals on every continent.

In addition to his professional activities, Mr. Zachman serves on the Elder Council of the Church on the Way (First Foursquare Church of Van Nuys, California), the Board of Directors of Living Way Ministries, a radio and television ministry of the Church on the Way, the President’s Cabinet of The King’s University, the Board of Directors of the Los Angeles Citywide Children’s Christian Choir, the Board of Directors of  Heavenworks, an international ministry to the French speaking world and on the Board of Directors of Native Hope International, a Los Angeles based ministry to the Native American people.

Prior to joining IBM, Mr. Zachman served as a line officer in the United States Navy and is a retired Commander in the U. S. Naval Reserve. He chaired a panel on "Planning, Development and Maintenance Tools and Methods Integration" for the U. S. National Institute of Standards and Technology. He holds a degree in Chemistry from Northwestern University, has taught at Tufts University, has served on the Board of Councilors for the School of Library and Information Management at the University of Southern California, as a Special Advisor to the School of Library and Information Management at Emporia State University, on the Advisory Council to the School of Library and Information Management at Dominican University and on the Advisory Board for the Data Resource Management Program at the University of Washington. He has been a Fellow for the College of Business Administration of the University of North Texas and currently is listed in Cambridge Who’s Who.

John's 2018 Presentations:

  1. Innovation in The Fast Lane: Enterprise Architecture — The Zachman "Ontology"
    Monday, November 5, 2018 (1:30 pm – 4:30 pm)
  2. Achieving Business Agility
    Tuesday, November 6, 2018 (1:30 pm – 4:30 pm)
  3. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)

 Paul  Haley

Paul Haley

Automata, Inc.

Mr. Haley developed the first commercial knowledge-based systems and inference engines at Carnegie Mellon and Inference Corporation.

At Inference, he led the development of the Automated Reasoning Tool, the ancestor of most popular rule languages today.

At Intelligent Technology, Mr. Haley combined inference with natural language understanding and machine learning for program trading.

At Haley Systems, he developed the fastest inference engine available and the first capable of running large knowledge-based systems on PCs.

Gartner declared Haley the visionary leader in automating business logic by translating from English in ways Forrester declared most accessible to non-technical stakeholders.

Since Oracle acquired Haley Systems, he has developed more advanced natural language understanding and reasoning technology and worked with Paul Allen, Intel, HP, Knewton, and others.

Paul's 2018 Presentations:

  1. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)
  2. Artificially Intelligent Compliance and Policy Management
    Friday, November 9, 2018 (8:55 am – 9:40 am)

 Dave  McComb

Dave McComb

President and Co-founder
Semantic Arts

Dave McComb is the President and Co-founder of Semantic Arts. He has specialized in enterprise information systems and enterprise architectures for 40 years. He holds four patents in the area of model driven development. He is the author of Semantics in Business Systems, and Software Wasteland.

Semantic Arts is a professional services firm, and has been specializing in helping firms adopt semantic and data-centric approaches to their systems implementation and integration efforts for 18 years. Clients have included Morgan Stanley, Procter & Gamble, Sentara Healthcare, Goldman Sachs, Capital One, LexisNexis and a dozen agencies in Washington, Colorado and Texas.

Dave's 2018 Presentations:

  1. The Data-Centric Enterprise
    Monday, November 5, 2018 (1:30 pm – 4:30 pm)
  2. Make You Think
    Thursday, November 8, 2018 (10:40 am – 11:40 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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