NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 9, 2018

8:00 am – 8:45 am | Panel Discussion | Room: Grand Oaks CD

Business Rules Excellence Panel

Moderated by: Kristen Seer

Presented by: Eric P. Brown, Maria Lipner, Lauren Shaw, Silvie Spreeuwenberg


Winners of the first annual Business Rules Excellence Award (BREA) share insights about their successes and challenges. Each winner will briefly discuss their successful case study, then answer questions about what they accomplished and how they did it. BREA winners were selected based on proven excellence demonstrated by impact, innovation and implementation in business and business operations. They represent a broad range of industries and target problems. Come and join in on this free-wheeling discussion!


Kristen Seer

Kristen Seer

Senior Consultant
Business Rule Solutions, LLC

Kristen Seer is a Senior Consultant with Business Rule Solutions, LLC. She has worked as a business analyst in industries such as retail, pharmaceuticals, insurance, finance, energy and government.

Her practice focuses on helping clients introduce the business rules approach, including setting up centers of excellence, conducting training in harvesting and expressing Business Rules, mentoring business analysts, facilitating sessions to capture business rules, harvesting rules from source documents, redesigning business processes, and analyzing decisions.

Her thirty-year career has encompassed roles as business analyst, rule analyst, data analyst, and project manager. Kristen is a popular speaker at the annual Building Business Capability conference ( and has written several articles published in the Business Rule Journal (

Kristen's 2018 Presentations:

  1. Taking Business Decisions from Plain English Through Implementation
    Wednesday, November 7, 2018 (5:15 pm – 6:00 pm)
  2. Business Rules Excellence Panel
    Friday, November 9, 2018 (8:00 am – 8:45 am)


 Eric P.Brown

Eric P.Brown, CCBA®

Business Analyst
MMG Insurance

Eric Brown, CCBA®, is a Business Analyst at MMG Insurance with 5 years of business analysis experience in an agile environment. As Lead Business Analyst for the BA team, Eric drives the business analysis practice forward by establishing standards and patterns and providing mentorship and training. Eric’s educational background includes a B.A. in Business Administration, with concentrations in Accounting and Management Information Systems, and a M.S. in Information Systems through the University of Maine. He is an active user of LinkedIn and welcomes new connections. Eric loves spending time with his family, is an avid golfer, and enjoys talking sports.

Eric's 2018 Presentations:

  1. Enabling Organizational Change Through Business Process Modeling
    Wednesday, November 7, 2018 (10:25 am – 11:25 am)
  2. Business Rules Excellence Panel
    Friday, November 9, 2018 (8:00 am – 8:45 am)

 Maria  Lipner

Maria Lipner

VP Global Sales Incentives

Maria Lipner has a distinguished 30+ year career at IBM, where she has excelled in leading and transforming organizations along the way. Maria started with IBM in 1985 in a marketing branch office as an intern, moved into a sales role shortly thereafter, and in 2002 assumed her first senior management position as the Controller of IBM's Microelectronics Division. Since 2002, Maria has held several senior level financial management positions for various divisions at IBM and moved into her current role in 2016 as the VP of Global Sales Incentives.

Since assuming her current position, Maria has been leading the most dynamic transformation ever within the Global Sales Incentives (GSI) organization. With an unmitigated passion to ensure that IBM sellers are motivated to deliver revenue to the IBM Corporation, Maria is directing wholesale improvements to the structure, methodology, process, tools and workflow for GSI.

As one who has never shied away from change, Maria has always led by example in embracing new ways of working. Her innate ability to expect change and engage in it harkens back to her immigration to the US from Portugal as a child. She graduated from Hartford University and went on to earn her MBA from the same institution. Maria is an inspiration to her entire team to dream big and pursue the impossible.

Maria's 2018 Presentations:

  1. Business Rules Excellence Panel
    Friday, November 9, 2018 (8:00 am – 8:45 am)

 Lauren  Shaw

Lauren Shaw


Lauren Shaw is in the Immunization Information Systems Support Branch at the CDC. She holds an M.S. in Applied Statistics from Kennesaw State University. Lauren serves as a branch liaison for the National Immunization Surveys within her division and is the lead for the IIS Annual Report.

Lauren's 2018 Presentations:

  1. Managing Business Rules, Vocabulary, and Operational Decisions
    Thursday, November 8, 2018 (10:40 am – 11:40 am)
  2. Business Rules Excellence Panel
    Friday, November 9, 2018 (8:00 am – 8:45 am)

 Silvie  Spreeuwenberg

Silvie Spreeuwenberg

Founding Director

The gap between strategy and execution that exists in many organisations needs constant attention. Organisations with a strong need for agility and excellence in executing their unique business strategy or policy should close this gap. Vertical and horizontal alignment starts with clear terminology. I create a common language framework between departments and management layers, start a collaboration initiative and support the feedback loop with data analytics and decision support systems.To achieve these results I use my expertise in artificial intelligence and experience in expert systems development, decision support systems, business rules and all related AI technology including machine learning, text generation, controlled natural languages and semantic web models. My experience has been titled consultant, business analyst trainer, speaker, event organizer, entrepreneur, founding owner, knowledge engineer, scrum master, product owner and product manager.

Silvie's 2018 Presentations:

  1. Business Rules Excellence Panel
    Friday, November 9, 2018 (8:00 am – 8:45 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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