NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 9, 2018

10:00 am – 10:45 am | The Fast Lane | Room: Grand Oaks G

Business Analysis in the 21st Century

Moderated by: Jared Gorai

Presented by: Jon Buttriss, Keith Ellis


The discipline of business analysis is changing as the world around us evolves. This session will see the perspectives of three industry leaders as they explain their views as to where the profession is going and the challenges ahead. Each talk will be short, precise and take the audience on a personal journey of discovery as to what they can expect in the future for the discipline of business analysis.


Jared Gorai

Jared Gorai, CBAP

Director, Regions and Chapters

Jared loves being a Business Analyst and has done so in title for over 15 years with over 25 years of business and leadership experience in both the retail and energy sectors. He is a strong advocate for IIBA®, having served in various capacities with the Calgary IIBA® Chapter as well as chairing the Volunteer Chapter Network.

He brings his passion for business analysis and experience as a Chapter Leader to the role of Director of Regions and Chapters of IIBA®. He holds his Bachelor of Arts degree in French from the University of Calgary and the Certified Business Analysis Professional™ (CBAP) designation. He will take any chance possible to evangelize business analysis and will talk your ear off about the role and the profession should you allow him to do so.

Jared's 2018 Presentations:

  1. Agile Leadership: Understanding how to use Team Concepts to Work in a Team Environment
    Monday, November 5, 2018 (9:00 am – 12:00 pm)
  2. Is Business Analysis the Profession of the Future?
    Wednesday, November 7, 2018 (4:20 pm – 5:05 pm)
  3. Business Analysis in the 21st Century
    Friday, November 9, 2018 (10:00 am – 10:45 am)
  4. Trend Spotting Panel
    Friday, November 9, 2018 (11:50 am – 12:35 pm)


 Jon Buttriss

Jon Buttriss

Letchmore Consulting Ltd

Jon is passionate in building successful professional communities and creating lasting cultural and people benefits whilst undertaking programmes of digital disruption.  His latest role sees him leading the digital and cultural transformation of income tax and social security for the island of Guernsey (circa £464m pa).  He also plays active roles as on the global board of directors for IIBA® and as a non-executive director of the London Learning Consortium which is a community interest organisation that works for the benefit of communities and businesses and provides a range of development services to the most disadvantaged groups across London UK.

Jon has over 25 years of executive leadership and thrives on challenges.  He has repeatedly demonstrated that his keen strategic insight, combined with strong influencing skills successfully deliver on agreed visions and goals for organisations. Testimonials show his achievements are made through appreciation of individual and business needs and the creation of strategically aligned partnerships and programmes which demonstrably benefit all parties.

Jon's 2018 Presentations:

  1. Business Analysis in the 21st Century
    Friday, November 9, 2018 (10:00 am – 10:45 am)

 Keith  Ellis

Keith Ellis


Keith Ellis has been an executive in the technology industry for over 20 years, whose career started with the industry trend-watcher International Data Corporation.  More recently he has held roles as CEO, COO, board member, investor or mentor to various technology companies. He holds an undergraduate business degree from Wilfrid Laurier University and MSc in Computer Science from Lancaster University for his research in business analysis.

Keith co-founded and sold a business analysis company. Later, while working for Information Architecture Group, he became a recognized voice in the business analysis community with ~5,000 analysts attending his webinars every month. His study, The Business Analysis Benchmark, quantified for the first time the economic impact of mature business analysis practices and their positive impact on overall project success rates went viral in 2008. Keith has been involved in projects as large as the modernization of unemployment insurance tax and benefit systems for a consortia of U.S. States, and today uses his analyst skills as a central part of his approach to executive leadership.

Keith has been married almost 25 years and you will find him skiing with his daughter in the mountains of Western Canada or teeing it up for an early morning round of golf when he’s not caught up in renovating the house or puttering around his woodworking shop.

Keith's 2018 Presentations:

  1. Business Analysis in the 21st Century
    Friday, November 9, 2018 (10:00 am – 10:45 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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