BBC - Building Business Capability BBC - Save The Date - October 31 - November 4, 2016
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BBC - Building Business Capability

Advisory Board

The Building Business Capability Advisory Board steers the strategic positioning of the events and crafts the conference programs to ensure maximum value for attendees. 

Alain Arseneault

Director, Corporate & Business Development, IIBA®

Alain Arseneault

Alain is a senior management professional with over 16 years of experience in both IT and business, establishing and managing PM/SDLC strategies, standards and practices covering various tenures in business analysis, project management and change management.
Prior to joining IIBA as Acting, President and CEO in 2013, Alain was a volunteer with the organization for seven years.  During this time, Alain was Chair of the Board, Vice-Chair of the Board; Chair of the Nominations Committee, and held several positions in the areas of strategic planning, marketing and communications.
Alain has been a member of various advisory forums on business analysis in Toronto, Canada.


Stephen Ashworth

President & CEO, IIBA®

Stephen Ashworth

With nearly three decades of experience in the for-profit and not-for-profit sectors, Stephen brings a diverse background of organizational, strategic and collaborative leadership skills to IIBA. Stephen joined IIBA in March 2014 as the President and CEO to guide IIBA and reshape the future of the global business analysis community.

In his role, Stephen leads a team of over 30 global staff to support the delivery of key activities, services and resources to over 28,000 Members and over 110 Chapters.

In addition to owning and operating several businesses, Stephen is an accomplished author and recognized leader on issues relating to higher education, curriculum and leadership.

For over six years Stephen was a senior leader with Junior Achievement of Canada in a variety of roles, including acting President and CEO. During his time with Junior Achievement, Stephen was involved in a variety of aspects of the organization’s operations, corporate partnership, financials, education, program development, communications and events.

In 2013, Stephen received the Queen Elizabeth II Diamond Jubilee Medal for his dedication and commitment to helping prepare youth for their future success.  

Stephen is committed to helping reshape the future for IIBA, its Members, Chapters and Partners.

Roger Burlton

Founder, BPTrends Associates / Process Renewal Group

Roger T. Burlton

Roger T. Burlton, P. Eng, is a co-founder of the BPTrends Associates and the Process Renewal Group. He is considered a global leader, recognized internationally for his no nonsense insights and pioneering contributions in Business Process Management since 1991.

Roger has conceived and chaired over thirty high profile BPM conferences in North and South America, Europe, Middle East and Australia including Knowledge and Process Management Europe and the BPM Conferences for Shared Insights in the US. His pragmatic BPM seminar series has been running globally since 1992 and is the longest continuous series of their kind in the world.

Roger’s highly acclaimed book “Business Process Management: Profiting from Process” is regarded as a reference book for process professionals who want to conduct process architecture initiatives, process renewal projects as well as those who wish to entrench process governance across the enterprise.


Matthew Finlay

CEO, Rising Media, Inc

Matthew Finlay

Matthew Finlay is a technology events veteran, starting his trade show experience following a career in electronic publishing, with the first ever Internet tradeshow – Internet World, in 1994 and subsequently leading its European expansion.  Rising Media, which he founded  in 2005, currently runs a number of technology events in an expanding list of countries including the USA, Canada, UK, Germany, France, Sweden and Australia. 


Adam R. Kahn

Chief Operating Officer, Rising Media, Inc.

Adam R. Kahn





Gladys S.W. Lam

Co-Founder & Principal, Business Rule Solutions, LLC, Publisher,

Gladys S.W. Lam

Gladys S.W. Lam is a world-renowned authority on applied business rule and decision techniques. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in business rules and decision analysis. Ms. Lam is co-creator of IPSpeakTM, the BRS methodology. She is Co-Founder of, a vertical community for professionals and home of Business Rules Journal. She co-authored Building Business Solutions: Business Analysis with Business Rules, with Ronald G. Ross, an IIBA® sponsored handbook on business analysis with business rules.

Ms. Lam is widely known for her lively, pragmatic style. Ms. Lam is an internationally recognized expert on business rules and decision techniques. She speaks worldwide at conferences and other professional events. She co-presents interactive online seminars. She is also Executive Director of the Building Business Capability (BBC) Conference, which includes the Business Rules and Decisions Forum and is the official conference of the IIBA®.

Ms. Lam is a world-renowned expert on business project management, having managed numerous projects that focus on the large-scale capture, analysis and management of business rules and decisions. She works comfortably with senior executives providing insights and advice. She advises senior management of large companies on organizational issues and on business solutions to business problems. She is most effective with mentoring and training business analysts worldwide.


Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC; Executive Editor, Business Rules Journal

Ronald G. Ross

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

·       Building Business Solutions: Business Analysis with Business Rule(2nd edition) with Gladys S.W. Lam (2015, An IIBA® Sponsored Handbook).

·       Business Rule Concepts: Getting to the Point of Knowledge(4th edition, 2013).

Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

For more information about Mr. Ross, visit, which hosts his blog.

Tweets: @Ronald_G_Ross

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2016 Conference Sponsors
The Official Association Sponsor


Diamond Sponsor


Gold Sponsors

BPTrends Associates (Sydney)

Business Rule Solutions, LLC (Sydney)

RuleArts (Sydney)


Watermark Learning

Silver Sponsors

ASPE Training

Bob the BA



Bronze Sponsors

Leonardo Consulting (Sydney & USA)

Requirements Experts

RMC Business Analysis Learning Solutions

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