Sunday | 5:29pm - 8:29pm | Track
Room: Diplomat 4

Pre-Conference Tutorial - Half Day

Building the Business Case for Business Analysis


Speaker Photo: Kathleen Barret

Kathleen Barret

Co-Founder /. CEO, MicroMarketplace




    You are a Business Analyst. Or you manage a team of BAs. Perhaps you are in charge of the program management office and you need to ensure you have the appropriate resources and skills on your project teams. How do you justify to your management the importance of investing in and supporting effective business analysis practices?

    A major focus this year for IIBA is to help business analysts and their managers make the case for strong business analysis practices within their operations. But how to do that in terms that decision makers can understand and respond to? By using the tool that management uses every day to make critical decisions: a business case.

    A business case is a tool to help assess investment options, to determine whether or not to proceed with a specific project or piece of work. It captures the purpose or ‘why’ of the project; the benefits of proceeding; the risks of both proceeding and not proceeding; the investment required; and a high level implementation plan.  A business case is a formal document, filled with essential details necessary to assist in decision making. It also provides the foundation for your ‘elevator speech’—that five minute explanation and justification of business analysis—so the next time you happen to run into your manager or your managers, manager, you will be ready to make your case. 

    Learning objectives:

    • Understand the components of a business case and why they are important in making your case
    • Develop your business case for business analysis taking into account the realities of your organizatio
    • Create the concise ‘elevator pitch’ to share with executives and other decision makers


    Kathleen is the visionary leader of Business Analysis. She founded International Institute of Business Analysis (IIBA®) in 2003 and led it until 2013. In her care IIBA grew from a 37 member volunteer-run organization to a global association with 29 staff supporting over 26,000 members in 120 countries and over $5 million in revenue. With no physical office this presented unique management and leadership challenges. She is currently writing two books: one about how to create, run, and sustain a virtual organization, and one called Polite Politics: Applying Influence To Get What You Need Without Compromising Your Soul.

    Kathleen is a noted keynote speaker and instructor, invited to present at conferences around the world. She has worked with hundreds of companies throughout her career as a consultant and leader in the business analysis field. She has experience in the financial services industry, telecommunications, managing offshore software development, and product management.

    In March 2014 Julian Sammy and Kathleen Barret co-founded MicroMarketplace, to get on-demand expert advice to managers, one hour at a time.

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