Monday | 12:00pm - 3:00pm | Track
Room: Diplomat 4

Pre-Conference Tutorial - Half Day

The Living Business Case


Speaker Photo: Kevin Brennan

Kevin Brennan

EVP Product Management & Development., IIBA®




    On many, if not most projects, the business case is a sublime work of fiction created before a project begins in order to secure funding. Once people agree to the project, it is filed away never to be looked at again in case it happens to show that the original estimations were wildly optimistic or that the project is no longer worth doing. 

    That's not what a business case should be. Business analysts have a responsibility to continuously question the business case and direct their efforts to ensure that the organization gets value from their investment and that the solution supports the business objectives. In this workshop, attendees will learn the basics of "business case thinking", understand business value and benefits realization, and learn how to evaluate change requests and new requirements to ensure that they support both the business and your stakeholders. 

    Learning Objectives

    • Learn why people resist questioning the business case and what you can do about it
    • Identify the objectives of different stakeholder groups and their relative importance
    • Understand methods for assessing financial and non-financial business value of features


    Kevin Brennan, CBAP, PMP, is the EVP Product Management & Development for IIBA®. He led the development of Version 2.0 of The Business Analysis Body of Knowledge® (BABOK® Guide) and was also one of the authors of the CBAP exam. He is a frequent speaker on business analysis, project management, and software quality assurance topics at conferences. Kevin has over a decade of experience as a business analyst and project manager across several industry sectors, including regulated professions, utilities, automobile manufacturing, courier services, and mortgage banking. During this time he has performed just about every task a business analyst could be expected to do, from developing corporate and product strategies to being paged by end-users looking for technical support. Kevin has taught project management and requirements analysis at Humber College, and has a B.A. degree in History and Political Science from the University of Toronto. He is also a graduate of Second City's improv comedy program.

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