Monday | 4:00pm - 7:00pm | Track
Room: Diplomat 2

Pre-Conference Tutorial - Half Day

Improving Communication through Improvisation


Speaker Photo: Kupe Kupersmith

Kupe Kupersmith

President, B2T Training

Speaker Photo: Kevin Brennan

Kevin Brennan

EVP Product Management & Development., IIBA®

Speaker Photo: Julian Sammy

Julian Sammy

Co-Founder, Thinky Person, MicroMarketplace




    Talking and reacting in the moment is the core of what you do as a business analyst. Much of what happens on a project is unscripted. To propel to the senior level of your profession you need to continually improve your creative thinking skills and how you interact and communicate with your stakeholders. It just so happens that improvisation is the practice of acting, singing, talking and reacting in the moment and in response to the stimulus of one's immediate environment. 

    This highly interactive and fun session focuses on key improvisation lessons that will help you be a more attentive, flexible, persuasive and influential business analyst.  You will walk away with lessons to help you stay in the present, temporarily suspend judgment, keep conversations moving forward and listen generously. These skills are necessary to be an effective and desired business analysis professional.

    Session objectives

    • Learn to think on your feet and keep a conversation moving forward
    • Learn lessons that will help you be an advocate for your stakeholders
    • Participate in teamwork activities to be a true team player


    Kupe Kupersmith, President & Principal, B2T Training, possesses over 15 years of experience in software systems development. He has served as the lead Business Analyst and Project Manager on projects in the Energy, television and sports management and marketing industries. Additionally, he serves as a mentor for business analysis professionals. Kupe is a Certified Business Analysis Professional (CBAP®).

    Kupe is the co-author of Business Analysis for Dummies and is a requested speaker. Being a trained improvisational comedian, Kupe is sure to make you laugh while you’re learning. For a feel for Kupe’s view on business analysis topics check out his blog on BA Times. Kupe is a connector and has a goal in life to meet everyone!

    Follow Kupe on Twitter: @kupe

    Kevin Brennan, CBAP, PMP, is the EVP Product Management & Development for IIBA®. He led the development of Version 2.0 of The Business Analysis Body of Knowledge® (BABOK® Guide) and was also one of the authors of the CBAP exam. He is a frequent speaker on business analysis, project management, and software quality assurance topics at conferences. Kevin has over a decade of experience as a business analyst and project manager across several industry sectors, including regulated professions, utilities, automobile manufacturing, courier services, and mortgage banking. During this time he has performed just about every task a business analyst could be expected to do, from developing corporate and product strategies to being paged by end-users looking for technical support. Kevin has taught project management and requirements analysis at Humber College, and has a B.A. degree in History and Political Science from the University of Toronto. He is also a graduate of Second City's improv comedy program.

    A passion for business performance has driven Julian’s decades-long, evidence-based exploration of human behaviour, emerging technology, and information science. His insights are often surprising, and shared in a provocative, engaging style, both in print and in person. Julian delivers inspiring and informative keynotes, created and delivered many track sessions, and advised senior managers and executives from many industries.

    While he was the Head of Research and Innovation for IIBA, Julian led a global team of volunteer researchers in the creation of a scientifically testable theory of business performance. As a member of the Core Team developing the next version of A Guide to the Business Analysis Body of Knowledge (BABOK® Guide) for IIBA, he drove the collaborative development of the Business Analysis Core Concept Model -- a work that is so fundamental to the profession that it is the foundation for the new definition of the profession.

    In March 2014 Julian Sammy and Kathleen Barret co-founded MicroMarketplace, to get on-demand expert advice to managers, one hour at a time.

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