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2012 Presentation Abstracts


Business Architecture Summit:

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Thursday, November 1, 2012 | 1:10pm - 2:10pm | Track
Room: Regency 3

Panel Discussion

The 3 Amigos on Enterprise Design


Speaker Photo: Roger Burlton

Roger Burlton

President and Managing Partner, Process Renewal Group

Founder, BPTrends Associates

Speaker Photo: Ronald G.  Ross

Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC

Executive Editor,

Speaker Photo: John A. Zachman

John A. Zachman

Chief Executive Officer, Zachman International


    Roger Burlton, Ronald G. Ross and John Zachman are the ‘three amigos’ of enterprise design. They believe there needs to be a fundamentally new way of working the business/IT partnership. Lip service isn’t enough – the business needs to put itself back in the driver’s seat.

    Each of the three amigos has spent many decades innovating and fine-tuning an important piece of the enterprise-design puzzle. Each believes real success comes only through carefully planned approaches that work with one another. Each feels a sense of real urgency about the need for organizations to do things better.

    Will the next management fad or silver bullet in IT solve all your strategic and tactical problems? Have they ever?! Existing practices for planning and deploying IT-based solutions haven’t really worked for a good while. It’s time for new solutions that are logical, aligned and integrated!

    What’s at stake? Literally, the future success, if not the very survival of your company. Change is happening faster and faster every day. The winners in today’s world are the ones who can plan and craft for rapid change in the face of huge complexity.

    Spend an hour with the 3 Amigos on business innovation through business architecture and business-driven requirements and planning. Find out how your business can ...

    • Regain control of its planning, development, and transformation practices.
    • Architect and engineer itself for maximum agility.
    • Make the most of its strategic investment in IT.


    Roger Burlton

    Roger is a respected pioneer in the introduction of innovative approaches for Business Management. He is a world leader in the field of Business Process Management, having authored one of the most read and followed books on the topic early in BPM’s growth as well as the Business Process Manifesto. Roger’s leadership is also witnessed by his position as chair of several of the most influential conferences each year on BPM and Business Architecture and by his role as chair of the Advisory Board. The insights he brings to PRG’s consulting clients are thoughtful and pragmatic.    


    Ronald G. Ross

    Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

    Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

    ·       Building Business Solutions: Business Analysis with Business Rules(2nd edition) with Gladys S.W. Lam (2015, An IIBA® Sponsored Handbook).

    ·       Business Rule Concepts: Getting to the Point of Knowledge(4th edition, 2013).

    Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

    Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

    Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

    For more information about Mr. Ross, visit, which hosts his blog.

    Tweets: @Ronald_G_Ross

    John A. Zachman

    John A. Zachman is the originator of the “Framework for Enterprise Architecture” (The Zachman
    Framework™) which has received broad acceptance around the world as an integrative framework, an
    ontology for descriptive representations for Enterprises.
    Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early
    contributions to IBM’s Information Strategy methodology (Business Systems Planning) as well as to
    their Executive team planning techniques (Intensive Planning). He served IBM for 26 years, retiring in
    1990 to devote his life to the science of Enterprise Architecture.
    Mr. Zachman is the Founder and Chairman of his own education and consulting business, Zachman
    International®. He is also Founder of the Zachman Institute™, a nonprofit organization devoted to
    leveraging Zachman International's vast network of professionals and resources to offer services to small
    businesses and nonprofit organizations as they prepare for and experience growth.
    Mr. Zachman serves on the Executive Council for Information Management and Technology (ECIMT)
    of the United States Government Accountability Office (GAO) and on the Advisory Board of the Data
    Administration Management Association International (DAMAI) from whom he was awarded the 2002
    Lifetime Achievement Award. He was awarded the 2009 Enterprise Architecture Professional Lifetime
    Achievement Award from the Center for Advancement of the Enterprise Architecture Profession as well
    as the 2004 Oakland University, Applied Technology in Business (ATIB), Award for IS Excellence and
    Mr. Zachman has been focusing on Enterprise Architecture since 1970 and has written extensively on the
    subject. He has facilitated innumerable executive team planning sessions. He travels nationally and
    internationally, teaching and consulting, and is a popular conference speaker, known for his motivating
    messages on Enterprise Architecture issues. He has spoken to many thousands of enterprise managers
    and information professionals on every continent.
    In addition to his professional activities, Mr. Zachman serves on the Elder Council of the Church on the
    Way (First Foursquare Church of Van Nuys, California), the Board of Directors of Living Way
    Ministries, a radio and television ministry of the Church on the Way, the President’s Cabinet of The
    King’s University, the Board of Directors of the Los Angeles Citywide Children’s Christian Choir, the
    Board of Directors of Heavenworks, an international ministry to the Frenchspeaking
    world and on the Board of Directors of Native Hope International, a Los Angelesbased
    ministry to the Native American people.
    Prior to joining IBM, Mr. Zachman served as a line officer in the United States Navy and is a retired
    Commander in the U. S. Naval Reserve. He chaired a panel on "Planning, Development and Maintenance
    Tools and Methods Integration" for the U. S. National Institute of Standards and Technology. He holds a
    degree in Chemistry from Northwestern University, has taught at Tufts University, has served on the
    Board of Councilors for the School of Library and Information Management at the University of
    Southern California, as a Special Advisor to the School of Library and Information Management at
    Emporia State University, on the Advisory Council to the School of Library and Information
    Management at Dominican University and on the Advisory Board for the Data Resource Management
    Program at the University of Washington. He has been a Fellow for the College of Business
    Administration of the University of North Texas and currently is listed in Cambridge Who’s Who.

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