BBC - Building Business Capability BBC - Save The Date - October 31 - November 4, 2016
IIBA - Endorsed Conference Producer Stay Connected click to join mailing list Click to read Blog Click to visit Twitter feed Click to visit our LinkedIn profile Click to visit our Facebook page Click to visit our YouTube Channel
BBC - Building Business Capability

2012 Presentation Abstracts

THIS SESSION IS FROM THE


Business Strategy & Transformation Summit:

RETURN TO DAILY SCHEDULES: Sunday/Monday | Tuesday | Wednesday | Thursday


Thursday, November 1, 2012 | 3:50pm - 4:50pm | Track
Room: Regency 1

Presentation

How to Measure Anything - Finding the Value of Intangibles in Business

SPEAKER(s):

Speaker Photo: Eric R. Dayal

Eric R. Dayal

Senior Business Process Analyst , National Instruments

Speaker Photo: Misty Allen

Misty Allen

Business Solutions Manager, National Instruments

ABOUT THIS SESSION:

    This session explores the fascinating techniques for discovering the value of intangibles in business, as described in the book “How to Measure Anything” by Douglas Hubbard.  Businesses leaders may find their organizations paralyzed when trying to measure the value of things considered subjective, intangible or soft.  How much should we invest in IT Security?  Is this project too risky to take on?  What does it mean to increase employee empowerment?  Challenge your organization to reach a new level of sophistication in decision-making while harnessing the knowledge of your subject matter experts. This session will demonstrate techniques to:

    • Improve your IT team’s ability to estimate project duration and your Sales Force’s ability to estimate opportunity closure through Calibrated Estimation
    • Leverage simple statistical methods, such as The Rule of 5, to lower the costs of getting measurements
    • Demonstrate the value of additional analysis and research to reduce potential project risk

    This session will also review some more sophisticated statistical techniques at a high level.  No previous statistical background is necessary, but be ready to put on your thinking cap!

ABOUT THE SPEAKER(s):

    Eric R. Dayal

    Eric Dayal has over 10 years of experience leading global, cross-functional projects as a Senior Business and Process Analyst.  He has developed expertise in solutions architecture, project management, process mapping and Lean Sigma process improvement. Enterprise application experience includes Data Warehousing, Marketing & Events information systems, Digital Asset Management, Web Content Management and Oracle Applications Suite. He has also been a presenter at the Oracle Openworld Conference in San Francisco.


    Misty Allen

    Misty Allen leads the team of Business Process Analysts at National Instruments.  She has over 10 years experience leading successful global Sales & Marketing business process and solution projects and initiatives, with a passion for delivering business value thru clear understanding of business needs and processes. She has championed innovative initiatives in the fields of Customer Data Integration, Event Management, Direct Marketing and Campaign Management. In 2010, Misty was a key leader in the effort to establish the Sales & Marketing Business Process Management (BPM) team. The BPM team is now driving continuous improvement, process design, and embarking on process architecture to deliver increased revenue, profitability, and customer experience across Sales & Marketing at National Instruments.


# # #


THIS SESSION IS FROM THE


Business Strategy & Transformation Summit:

RETURN TO DAILY SCHEDULES: Sunday/Monday | Tuesday | Wednesday | Thursday


 
 
Rising Media Business Rule Solutions

Copyright © 2010-2018, Rising Media. All Rights Reserved.
Privacy Policy.

Event Produced and Organized by Rising Media in association with Business Rule Solutions, LLC