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BBC - Building Business Capability

2014 Presentation Abstracts

Room: Regency 2


Business Architecture is Easy to Talk About but Hard to Do


Speaker Photo: Scott Whitmire

Scott Whitmire

Enterprise Architect, S A Whitmire & Co.


    The various models and activities of business architecture fit together well to easily form a multiple-view picture of the state of an enterprise. Actually building those models is difficult, and measuring the current set of structures that the business operates is even more difficult. Certain key capabilities and disciplines need to be in place in order to implement the practice of business architecture (as opposed to a business architecture program). Additional capabilities are required to make use of it. The fundamental capabilities and disciplines are often very weak, if they are present at all. This presentation focuses on how the various models fit together and how that fit can be exploited to help implement key practices of business architecture.

    Learning Objectives:

    • Key capabilities that are required to effectively use the business architecture models, and what to do if they are not present
    • Business architecture is hard to implement as a practice (as opposed to a program)
    • The models of business architecture at a glance – what they are, what they show, and how they fit together
    • How the models can be used to plan and execute a business strategy
    • How to measure the execution of a strategy
    • Efficiency ratios focus on inputs; productivity ratios focus on outcomes; effectiveness is a form of productivity


    Scott Whitmire

    Scott Whitmire is currently an enterprise architect working in private practice. He was most recently at Nordstrom where he worked to develop and implement the business architecture discipline. Previously, he was a principal enterprise architect at T-Mobile where he helped develop the Isis mobile payments system. He has over 30 years of business change and software development experience, including as lead architect on a number of major applications. His interest in software engineering and architecture began over 20 years ago as he became frustrated with the state of the systems on which he worked, as well as those he had built. He has built or designed applications for several industries, including aerospace, manufacturing, professional practice management, financial services, wholesale, retail, and telecommunications.

    Mr. Whitmire is the Chair of the Iasa Board of Education and serves on the Iasa Board of Directors. He is one of the original members of the Curriculum Committee, is one of the initial authors of Iasa's definitions of software and infrastructure architecture, and led the committee's efforts to define business architecture as an architecture specialty. He is the primary author of Iasa's business architecture course.

    Mr. Whitmire is a Senior Member of the IEEE, an Iasa Fellow, and holds the CITA-P certification. He has served on many CITA-P certification boards, taught numerous classes on business and technical architecture, and mentors both at work and within Iasa. He has published one book (so far), Object Oriented Design Measurement, and numerous papers, articles, and presentations. He is a frequent speaker at Iasa chapter and global events.

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