BBC - Building Business Capability BBC - Save The Date - October 31 - November 4, 2016
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BBC - Building Business Capability

2014 Presentation Abstracts

Room: Atlantic 1


Designing Innovation - the MVP in Complex Environments


Speaker Photo: Rob Keefer

Rob Keefer

Innovation Director, Pomiet


    Driving innovation often starts with small steps. The concept of the Minimum Viable Product (MVP) is a good example and a powerful tool in the innovation process. A good MVP will place the team on a course for success. A bad MVP will almost surely lead the team to failure. But how do you know which is which?

    Defining an effective Minimum Viable Product (MVP) is a top challenge of development teams, and product owners. This session will teach you how an MVP not only articulates a clear “production release” vision, but also follows a disciplined, focused, and collaborative process. We will walk you through how to address dependencies and gain development efficiencies as business value is delivered, piece by piece. And we will approach it from an enterprise perspective, where operating within the realities of compliance, complexity, and current culture can be your largest obstacles. Participants will learn methods to initiate and improve their MVP product planning process.

    Learning Objectives:

    • Define an effective Minimum Viable Product (MVP)
    • Identify how MVP for a complex effort is different from the typical Start-up effort
    • Learn to approaches to plan initiatives focuses on priorities that maximize learning and business value
    • Apply methods you can use today in your planning efforts


    Rob Keefer

    Rob Keefer, PhD, is Co-founder and Innovation Director of POMIET. He has 20+ years of experience delivering innovative software solutions, leading teams, and implementing approaches for better human/computer interaction. Rob specializes in turning complex problems into opportunities for measurable progress, improved deliverables, and faster time-to-market. Along the way, he works to ensure the user's perspective is valued throughout a product's entire development. The result of this experience is a unique development methodology, which POMIET is built around. 
Rob has authored several articles, white papers, and presentations on Software Development and User Experience Design. Rob holds a Masters in Human Factors Engineering and a Ph.D. in Computer Science, and has led the development of highly interactive products with Misys Healthcare Systems, TIAA-CREF, CareSource, Raytheon, Major League Baseball (, FedEx Office, and more.

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