BBC - Building Business Capability BBC - Save The Date - October 31 - November 4, 2016
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BBC - Building Business Capability

2015 Presentation Abstracts

Room: Milano VI

Pre-Conference Tutorial

How to Sell, Launch, and Grow a Successful Business Architecture Practice


Speaker Photo: Jeff Scott

Jeff Scott

President, Business Innovations Partners


    Make no mistake, launching a business architecture initiative is exceedingly challenging, but sustaining a successful practice can be even more difficult. According to Forrester Research, 60% of business architecture efforts fail. Having a great idea and an elegant model isn’t enough. Business architects must create a compelling value proposition that resonates with senior managers, design an approach that fits their unique situation, and quickly grow their influence throughout the expanded management team. This workshop will clarify how to build a compelling demonstration of business architecture value, identify the ten design principles critical to position your business architecture initiative for success, and provide innovative approaches to grow business architecture’s impact.

    Learning Objectives:

    • The three primary approaches to selling business architecture to management
    • Ten business architecture initiative design principles that are core to success
    • Sustaining business architecture’s value over time


    Jeff Scott

    Jeff is an internationally recognized thought leader in the areas of business architecture, strategy design, and organizational innovation. With Business Innovation Partners he advises executives, strategists, and business architects on strategy execution effectiveness and organizational transformation. Prior to Business Innovation Partners, Jeff was VP of Business Strategy for Accelare and the principal analyst for business architecture with Forrester Research where he published over fifty research reports and provided strategic consulting to a wide variety of companies. Jeff is a frequent conference speaker, currently leads The Business Architect’s Roundtable and writes the blog: The Business Architect.

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