2015 Presentation Abstracts
How to Sell, Launch, and Grow a Successful Business Architecture Practice
President, Business Innovations Partners
ABOUT THIS SESSION:
Make no mistake, launching a business architecture initiative is exceedingly challenging, but sustaining a successful practice can be even more difficult. According to Forrester Research, 60% of business architecture efforts fail. Having a great idea and an elegant model isn’t enough. Business architects must create a compelling value proposition that resonates with senior managers, design an approach that fits their unique situation, and quickly grow their influence throughout the expanded management team. This workshop will clarify how to build a compelling demonstration of business architecture value, identify the ten design principles critical to position your business architecture initiative for success, and provide innovative approaches to grow business architecture’s impact.
The three primary approaches to selling business architecture to management
Ten business architecture initiative design principles that are core to success
Sustaining business architecture’s value over time
ABOUT THE SPEAKER(s):
Jeff is an internationally recognized thought leader in the areas of business architecture, strategy design, and organizational innovation. With Business Innovation Partners he advises executives, strategists, and business architects on strategy execution effectiveness and organizational transformation. Prior to Business Innovation Partners, Jeff was VP of Business Strategy for Accelare and the principal analyst for business architecture with Forrester Research where he published over fifty research reports and provided strategic consulting to a wide variety of companies. Jeff is a frequent conference speaker, currently leads The Business Architect’s Roundtable and writes the blog: The Business Architect.
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