BBC - Building Business Capability BBC - Save The Date - October 31 - November 4, 2016
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BBC - Building Business Capability

2015 Presentation Abstracts

Room: Octavius 7 & 8

Pre-Conference Tutorial

Get Noticed and Be Heard: Using Storytelling to Influence Stakeholders


Speaker Photo: Lori Silverman

Lori Silverman

Owner and Strategist, Partners for Progress


    How can you get your colleagues and management to actively support your business process excellence efforts and facilitate needed changes? What can you do to get them to understand and value your work and contributions to bottom-line results? Is there a way you can quickly communicate data and complex information so decisions can be made and follow through can happen? Use stories. From telling your own — to effectively eliciting them from others — stories can help you capture attention, build rapport, establish credibility, quickly communicate data and complex information, and inspire change. Hear why stories resonate with people and learn what makes stories more valuable than examples and case studies. Discover myriad sources for stories, how to capture them, a formula to structure content for maximum impact, and criteria for selecting and using them to get the results you need.

    At the end of this talk, you will be able to:

    • elicit stories from others that help strengthen your relationship with them
    • pinpoint stories to tell others that will heighten their desire to take action
    • outline how to capture and craft a compelling story


    Lori Silverman

    As a strategist and the owner of Partners for Progress®, Lori Silverman has consulted across 25 industries on messy organizational changes and creating long-term strategies to increase success for organizations such as Chevron, Bechtel, Redwood Credit Union, American Family Insurance and the U.S. Air Force Reserves. As a keynote speaker, she’s spoken at Project Summit/BAWorld in Chicago, Boston and Philadelphia and Project World/BAWorld in Toronto, Vancouver, and Victoria. At UW-Madison, Lori led the development of the project management methodology used in the Project Management Master's Certificate. She also spearheaded the creation of seven, two-day courses for UW-Milwaukee's Project Management Certificate Program. She’s authored Critical Shift, Stories Trainers Tell, and Wake Me Up When the Data Is Over. Her latest book is Business Storytelling for Dummies.

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