| 6:05pm - 7:05pm | Business Analysis Forum Track
Plaza A1 & 2
BA as Politician: Creating a Political Management Plan, The Road to Successful Strategic Communications
Kathleen B. (Kitty) Hass, PMP
President and Principal Consultant, Kathleen Hass & Associates, Inc.
MAIN FOCUS OF PRESENTATION:
FAMILIARITY WITH SUBJECT:
ABOUT THIS SESSION:
Key Learning Points:
Think strategically about communication
Use strategic communication to achieve desired actions
Design effective strategic communication plans
Craft powerful strategic messages for delivery to executive and management audiences
Influence behavior change through intentional and targeted strategic communication
ABOUT THE SPEAKER(s):
Kitty is a recognized thought leader in the Project Management and Business Analysis profession, a prominent keynote presenter at industry and corporate conferences, author, consultant, and expert facilitator of innovation. She is the president of KHass and Associates, Inc., a consulting practice specializing in strategic business practices, including enterprise business analysis and complex project management. Her expertise includes implementing and managing PMOs and BACOEs, managing large complex programs, and leading groundbreaking PM and BA maturity efforts. Kitty has served as an IIBA Director since 2008, and served in many other capacities with IIBA.
Kitty is a member of the Capella University IT Advisory Council, developer/Instructor for the Villanova University Mastering BA Certificate Program, and a member of the University of California, Irvine BA Certificate Advisory Board. She has authored numerous papers and books on leading edge PM/BA practices.