Business Rules Forum

Wednesday | 12:00pm - 1:00pm | Track
Room: Plaza BC


The Process for Rules


Speaker Photo: Ronald G.  Ross

Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC

Executive Editor,




    We often look around confused, not knowing why we work so hard, but often with so little to show for it. Why things that logically seem so simple cost far more than expected and take so long. The process for rules is a pathway from gridlock to agility, offering proven order-of-magnitude improvements in business capabilities. It’s a process your company can simply no longer afford to avoid.

    Is the process for rules the same as the software development lifecycle and requirements development? No, not even close. Ultimately the process for rules involves nothing less than the nuts-and-bolts governance process of the organization.

    This presentation envisions what role business analysts and others should play in the process for rules. It explains how making business processes smarter and highly customized is much simpler than it seems. Finally, it foresees a new awakening of business potential and quality of service just a few steps away.

    • Why current IT methods and techniques no longer scale
    • How to re-harness the creativity and potency of business workers
    • Where decision analysis fits into the process for rules
    • Rulebook management and operational business governance
    • Toward the engineering of highly dynamic business capabilities


    Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

    Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

    ·       Building Business Solutions: Business Analysis with Business Rules(2nd edition) with Gladys S.W. Lam (2015, An IIBA® Sponsored Handbook).

    ·       Business Rule Concepts: Getting to the Point of Knowledge(4th edition, 2013).

    Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

    Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

    Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

    For more information about Mr. Ross, visit, which hosts his blog.

    Tweets: @Ronald_G_Ross

# # #