Business Rules Forum

Sunday | 5:30pm - 8:30pm | Track

Pre-Conference Tutorial - Half Day

Business Rules from A - Z: What You Need to Know


Speaker Photo: Ronald G.  Ross

Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC

Executive Editor,




    What are business rules, and how can you apply them effectively in your organization? What pitfalls have other organizations encountered, and how can you avoid them? How can you get up to speed about the very latest in the field?

    This tutorial tells you what you need to know to get into the express lane for business rules. It provides clear, authoritative insight into the essential concepts, techniques and tools, including best practices for decisioning, business processes, and business analysis. Find out what you need to know to be successful in your organization on a point-by-point basis, amplified by far-ranging professional experience.

    Cut through the hype about technology, methodology and standards. Learn about the key areas of practical importance to your company. If you are looking for a way to get the latest and best scoop on what’s happening, this tutorial is for you. Come prepared with questions you want answered!

    • What business rules are and why they matter
    • How business rules help you achieve true agility
    • How to capture and manage business rules
    • Fitting business rules into requirements process and business analysis
    • Pitfalls, lessons learned and best practices

    The latest trends and emerging standards


    Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

    Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

    ·       Building Business Solutions: Business Analysis with Business Rules(2nd edition) with Gladys S.W. Lam (2015, An IIBA® Sponsored Handbook).

    ·       Business Rule Concepts: Getting to the Point of Knowledge(4th edition, 2013).

    Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

    Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

    Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

    For more information about Mr. Ross, visit, which hosts his blog.

    Tweets: @Ronald_G_Ross

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