Business Analysis Forum

Monday | 12:00pm - 7:30pm | Business Analysis Forum Track

Pre-Conference Tutorial - Full Day

Business Analysis Today - Helping Business Do Business Better


Speaker Photo: Julian Sammy

Julian Sammy

Co-Founder, Thinky Person, MicroMarketplace

Speaker Photo: Kevin Brennan

Kevin Brennan

EVP Product Management & Development., IIBA®




    In the last decade Business Analysis has transformed into a profession. In defining the role, BAs have taken on responsibilities that were once assumed by other professionals, such as architects and project managers. Today, the business analysis capabilities of your organization can make - or break - projects. Business Analysts are key players in the survival and success of your business in these difficult economic times.

    At the end of this session, you will know how to build and use a focussed, strategic view of your BA work, and be able to define meaningful objectives in language that your business partners can understand.

    You will leave this workshop with new skills and capabilities. You will be able to:

    • Describe the business case for business analysis in terms that encourage decision makers to support your work.
    • Develop complete objectives that keep the project focussed on providing the best value to the business.
    • Plan an approach to business analysis activities to build commitment and support for high value business analysis work.

    This workshop provides tools and insights useful to business analysts at all levels, as well as managers of BAs



    A passion for business performance has driven Julian’s decades-long, evidence-based exploration of human behaviour, emerging technology, and information science. His insights are often surprising, and shared in a provocative, engaging style, both in print and in person. Julian delivers inspiring and informative keynotes, created and delivered many track sessions, and advised senior managers and executives from many industries.

    While he was the Head of Research and Innovation for IIBA, Julian led a global team of volunteer researchers in the creation of a scientifically testable theory of business performance. As a member of the Core Team developing the next version of A Guide to the Business Analysis Body of Knowledge (BABOK® Guide) for IIBA, he drove the collaborative development of the Business Analysis Core Concept Model -- a work that is so fundamental to the profession that it is the foundation for the new definition of the profession.

    In March 2014 Julian Sammy and Kathleen Barret co-founded MicroMarketplace, to get on-demand expert advice to managers, one hour at a time.

    Kevin Brennan, CBAP, PMP, is the EVP Product Management & Development for IIBA®. He led the development of Version 2.0 of The Business Analysis Body of Knowledge® (BABOK® Guide) and was also one of the authors of the CBAP exam. He is a frequent speaker on business analysis, project management, and software quality assurance topics at conferences. Kevin has over a decade of experience as a business analyst and project manager across several industry sectors, including regulated professions, utilities, automobile manufacturing, courier services, and mortgage banking. During this time he has performed just about every task a business analyst could be expected to do, from developing corporate and product strategies to being paged by end-users looking for technical support. Kevin has taught project management and requirements analysis at Humber College, and has a B.A. degree in History and Political Science from the University of Toronto. He is also a graduate of Second City's improv comedy program.

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