Building Business Capability

Tuesday | 12:00pm - 1:00pm | Track
Room: Plaza BC


Convergence: Building Business Capability


Speaker Photo: Ronald G.  Ross

Ronald G. Ross

Co-Founder & Principal, Business Rule Solutions, LLC

Executive Editor,

Speaker Photo: Roger Burlton

Roger Burlton

President and Managing Partner, Process Renewal Group

Founder, BPTrends Associates

Speaker Photo: Kathleen Barret

Kathleen Barret

Co-Founder /. CEO, MicroMarketplace




    For the first time anywhere this opening session for the BBC conference will feature a discussion among leaders in the fields of business analysis, business rules and business processes addressing  the convergence of practices they all see coming to better deliver aligned business capabilities.

    As organizations continue to face a tough marketplace with more demanding customers and clients, scarcer resources, constraining regulations and short lifecycles it is clear that traditional ways of building business capability are no longer sufficient in and of themselves. Despite advances in business architecture, business analysis, process design and business rules analysis methods and tools, we still need more. The conference chairs realize that a convergence of methods, skills and competencies that leverage the best among all of them is needed to form an integrated capability for  organizations to simultaneously improve analysis and design of their business solutions, make smarter decisions, become more agile and perform better.

    Setting the pace for the conference, the Chairs will also outline what techniques and tools will be discussed in conference sessions, and offer suggestions about how attendees can apply these successfully in their own organizations.


    Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC(BRS), where he actively develops and applies the BABusinessSpeak methodology including RuleSpeak®, DecisionSpeak, and ConceptSpeak. Ron consults to companies worldwide through BRS.

    Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

    ·       Building Business Solutions: Business Analysis with Business Rules(2nd edition) with Gladys S.W. Lam (2015, An IIBA® Sponsored Handbook).

    ·       Business Rule Concepts: Getting to the Point of Knowledge(4th edition, 2013).

    Ron serves as Executive Editor of BRCommunity.comand its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

    Ron has served as Chair of the annual International Business Rules & Decisions Forumconference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG)in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

    Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

    For more information about Mr. Ross, visit, which hosts his blog.

    Tweets: @Ronald_G_Ross

    Roger is a respected pioneer in the introduction of innovative approaches for Business Management. He is a world leader in the field of Business Process Management, having authored one of the most read and followed books on the topic early in BPM’s growth as well as the Business Process Manifesto. Roger’s leadership is also witnessed by his position as chair of several of the most influential conferences each year on BPM and Business Architecture and by his role as chair of the Advisory Board. The insights he brings to PRG’s consulting clients are thoughtful and pragmatic.    


    Kathleen is the visionary leader of Business Analysis. She founded International Institute of Business Analysis (IIBA®) in 2003 and led it until 2013. In her care IIBA grew from a 37 member volunteer-run organization to a global association with 29 staff supporting over 26,000 members in 120 countries and over $5 million in revenue. With no physical office this presented unique management and leadership challenges. She is currently writing two books: one about how to create, run, and sustain a virtual organization, and one called Polite Politics: Applying Influence To Get What You Need Without Compromising Your Soul.

    Kathleen is a noted keynote speaker and instructor, invited to present at conferences around the world. She has worked with hundreds of companies throughout her career as a consultant and leader in the business analysis field. She has experience in the financial services industry, telecommunications, managing offshore software development, and product management.

    In March 2014 Julian Sammy and Kathleen Barret co-founded MicroMarketplace, to get on-demand expert advice to managers, one hour at a time.

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