Business Rules Forum

Tuesday | 6:05pm - 7:05pm | Managing Decisions Track
Room: Plaza BC

Panel Discussion

Business Rules Vendor Panel


Speaker Photo: Stephen D. Hendrick

Stephen D. Hendrick

Group Vice President, Application Development & Deployment Research, IDC


Speaker Photo: Rik Chomko

Rik Chomko

Co-founder and Chief Operating Officer, InRule Technology

Speaker Photo: Stephen Zisk

Stephen Zisk

Senior Manager, Product Marketing, Pegasystems Inc.

Speaker Photo: Garth Gehlbach

Garth Gehlbach

Product Manager, Senior Director, FICO

Speaker Photo: Brett Stineman

Brett Stineman

Sr Product Marketing Manager, WebSphere Software, IBM

Speaker Photo: Troy Foster

Troy Foster

Chief Technology Officer, Bosch Software Innovations




    Many factors are likely to have significant impact on the BRMS market in the near future: IT spending, process automation, IT governance, analytics, open-source software, standards, industry consolidation, and cloud computing. Here is your opportunity to hear what trends the vendors believe are driving market growth. Come prepared to question and challenge representatives from leading BRMS vendors about the current and future directions of the technology.

    • What tool and platform features are becoming most important to users these days?
    • What value add have users of business rule products been able to demonstrate?
    • Where is the industry likely to go from here?


    Stephen D. Hendrick leads IDC's Application Development and Deployment research group which cover tools, technologies, and platforms used by professional developers to build and deploy applications. The Application Development and Deployment services that Mr. Hendrick manages include:
    • Application Development Software
    • Information Management and Data Integration Software
    • Business Process Integration and Deployment Software
    • Application Life-Cycle Management
    • Service Oriented Architectures and Web Services Software
    • Application Development and Deployment Cloud Services

    Mr. Hendrick has published research over the last 19 years in each of these areas and is principle analyst in the areas of application development and deployment cloud services, platform as a service, service oriented architecture, architectural tools, and business rule management systems. Mr. Hendrick is also leads research efforts related to IDC's Worldwide Professional Developer Model.  Mr. Hendrick is responsible for advising clients on market and technology directions as well as directing supply- and demand-side primary research to size, forecast, and segment the Application Development and Deployment markets.

    Prior to Mr. Hendrick's tenure at IDC, he acquired 15 years of application development experience within the information services industry. He came to IDC from the Global Electronic Banking division of Chase Manhattan Bank where he held a number of positions including Project Manager, Manager of Product Services, and Senior Product Manager.
    Mr. Hendrick's experience at Chase included managing software product development, directing product support activities, and driving the development of financial information systems to facilitate cost allocation, pricing, strategic planning, and product positioning. Mr. Hendrick is has also utilized decision analysis tools in addressing information systems needs for Chase and Chase customers including Mobil Oil, Goldman Sachs, ARA Services, and McKesson.
    Prior to this, Mr. Hendrick was a consultant at Interactive Data Corporation developing EIS solutions. He also served as an outside professional for Harbridge House developing fleet supervisory applications for the U.S. Navy, and supported econometric research in the areas of energy demand modeling, transportation, and litigation at Charles River Associates.
    Mr. Hendrick received a B.A. in economics from Hartwick College and an M.B.A. from Boston University.


    Rik Chomko has over 15 years of experience implementing rule-based technology. Prior to co-founding InRule, Rik was Chief Technology Officer with Calypso Systems, a solutions integrator based in Chicago. During his seven years at Calypso, Rik was responsible for both the architecture and delivery of systems to many of the firm's largest clients. Prior to his work at Calypso, Rik worked for Blue Cross/Blue Shield of Illinois where he served as a member of the Technical Architecture team on their largest mission-critical system.

    Rik is recognized as an expert in emerging technology, having co-authored a number of system frameworks that provide analysts the ability to control application logic without programmer involvement. He has been both an award recipient and speaker at numerous technology and industry events including Microsoft Fusion, Comdex, and ACORD.

    Stephen Zisk has worked in the Enterprise Software space for over 25 years, building solutions and working with customers in the Retail, Manufacturing, Financial Services, and Government sectors. Mr. Zisk has designed, developed, and marketed Workflow, BPM, Rules, and Semantic Integration software for the last ten years, and focuses on Business / IT collaboration, Best Practices, and Enterprise Integration. At Pegasystems, Mr. Zisk helps the company with marketing and improving its industry-leading SmartBPM BPMS Suite.

    Mr. Gehlbach is a Senior Director and Product Manager at FICO. With a passion for evangelizing software applied to business use, and over two decades experience in high-tech -- several years of which have been focused on business process and business rules -- Mr. Gehlbach is a popular and effective speaker at industry events.

    Brett Stineman is the Sr Product Marketing Manager for IBM's WebSpehere Software platform.  Previously, he has been involved in marketing, product management and operations at various enterprise software companies, focused on business process management, business rules management, content distribution networks and hosted applications.

    Troy Foster is the CTO of Bosch Software Innovations Corp. Prior to joining Innovations, Troy held senior management roles at IBM, VMware (EMC), and BroadVision. He has over 15 years of experience in enterprise software, where his focus has been on business process management and Internet technologies.

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